Google Analytics: Another Dagger in the Heart of Microsoft?

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Take a look- Google Analytics gives you a free ride into the world of web behavior, and it's integrated w/ adwords.

Here's the pitch:

"Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You'll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.... blah blah blah

So what's really going on? Here's what: Microsoft used to own your desktop, but Google will own your universe. Google will learn how users behave across websites, beating Alexa/Amazon.com at its own game and setting the stage for the final fight with Microsoft.

Every website manager will sign up for free, and Microsoft can them make them part of their network- from Adsense, to Adwords, to the applications which will replace Office.

BTW, did I forget to mention that Google is also buying cable companies? I'm sure Microsoft is freaking out right about now. This is going to be a war.

MEMO to Microsoft: guys, open up!!

On the privacy front:

# We may use personal information to provide the services you've requested, including services that display customized content and advertising.
# We may also use personal information for auditing, research and analysis to operate and improve Google technologies and services.
# We may share aggregated non-personal information with third parties outside of Google.
# When we use third parties to assist us in processing your personal information, we require that they comply with our Privacy Policy and any other appropriate confidentiality and security measures.
# We may also share information with third parties in limited circumstances, including when complying with legal process, preventing fraud or imminent harm, and ensuring the security of our network and services.
# Google processes personal information on our servers in the United States of America and in other countries. In some cases, we process personal information on a server outside your own country.

Do no evil, Google.

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This page contains a single entry by Christian Sarkar published on November 14, 2005 4:41 PM.

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