How to Spend your Marketing and Ad Budget

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Kathy Sierra's blog post should make you think twice.

Even someone as mainstream as Sergio Zyman says: "The problem in marketing today is that we spend 95% of our time and money on advertising and 5% on the rest of the stuff. What I propose to you today is to flip it around: Spend 5% of your time and money on advertising and 95% on everything else. If you do that, you'll sell a lot more to your customers."

I agree. That's how I discovered Double Loop Marketing.

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This page contains a single entry by Christian Sarkar published on November 2, 2005 4:56 PM.

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