Eric Schmidt's 70 Percent Solution

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In an interview in Business 2.0, Google's CEO explains the magic behind Google's success: 70/20/10.

What is 70/20/10? It's how they spend their time at Google:

- 70 percent on the CORE BUSINESS (AdSense, AdWords, Google Search)
- 20 percent on RELATED PROJECTS (Froogle, Google Desktop, Google Local, Google News, Google Print, Google Stocks, Google Toolbar, Google Video)
- 10 percent on NEW BUSINESSES (Blogger, Google Mini, Google Movies, Google Reader, Google Talk, Google Wi-Fi, Picasa)

Here's how Schmidt describes it:

" it works for management: We spend 70 percent of our time on core search and ads. We spend 20 percent on adjacent businesses, ones related to the core businesses in some interesting way. Examples of that would be Google News, Google Earth, and Google Local. And then 10 percent of our time should be on things that are truly new. An example there would be the Wi-Fi initiative -- which I haven’t kept up with myself. God knows what they’ve done in the last week. I’ve been too busy on core search and ads."

There are some more interesting things in the article. Read it here >>

For more on the Google R&D process, read my post: Google's Product Development & Management Process Revealed >>

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This page contains a single entry by Christian Sarkar published on December 21, 2005 3:32 PM.

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