John Hagel: Unbundling Time Warner

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Three years ago, strategy guru John Hagel was urging Time-Warner to:

- Divest the distribution business and retain the content business.
- Create audience segment business units to address specific audiences that are economically attractive and fit with some of Time Warner’s existing properties - some natural examples: business executives, sports enthusiasts and teen-agers.
- Assign content businesses to report to specific audience segment business units (e.g., Sports Illustrated would report to the sports enthusiast business unit) or establish content production businesses as shared services units (e.g., Warner Brothers movie studio) to support the targeted audience segments
- Build distinctive overarching audience-centric media brands aggressively
- Invest in businesses and skill sets to deepen database marketing capabilities
- Acquire businesses selectively to broaden share of attention and share of wallet within targeted audience segments and develop licensing relationships to access an even broader range of relevant resources to serve target audience segments.

Read his latest blog post on the topic >>

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This page contains a single entry by Christian Sarkar published on December 19, 2005 1:23 AM.

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