Patrick Dixon: Tribal Elders Take Over the Future?
Patrick Dixon warns businesses (and governments) about the socio-demographic changes just around the corner:
"Your company may have a reputation for brilliant leadership, outstanding innovation, clever branding and effective change management, but the business could fail if the world changes and you are unprepared.
"Many debates about the future are about timing, such as the uptake of technology. But the future is also about emotion. Reactions to events such as bird flu are often more important than the events themselves.
Read Dixon's FT column: "Wake up to stronger tribes and longer life." See the great little sidebar on futurology.