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Pheed Read: RSS ads blow away Banner ads

Findings from a very interesting study on RSS advertising by Pheedo:

- Standalone RSS ads are far more successful than inline ads
- Placing RSS ads in every other post yields the highest percentage of click throughs
- RSS content CTR varies significantly based on day of the week
- Mid-week readership of RSS feeds highest
- RSS ads are outperforming similar Web ads
[standalone RSS ads= average CTR of 7.99% versus 20% to 1.17% CTR for rich-media ads]
- Bloglines leads RSS readers in market share

I must say I'm impressed by Pheedo.

Here are the details on their research.


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