RoCE: Return on Customer Experience

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From Lippincott Mercer:

How structural equation modeling helps drive decision-making at a theme park
[click on image to enlarge]

see page 17 from this brilliant issue of Sense.

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About this Entry

This page contains a single entry by Christian Sarkar published on December 12, 2005 10:30 AM.

Customer Experience: Starbucks vs. Petsmart was the previous entry in this blog.

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