What is Yahoo Really Doing?

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"You can probably stitch together our plan from the moves we've made, the acquisitions we've made, the products we've put out to market," says Bradley Horowitz, Yahoo's senior director of technology development.

That plan: to try and make social search the next stage in the evolution of search engines.

First Yahoo bought photo-sharing site Flickr, and now it has snapped up bookmarking phenomenon Delicious. Why is Yahoo investing so heavily in the social networking stars of Web 2.0? And why team up with Six Apart to offer blog hosting?

"the real point seems to be the building of an innovative culture that can widen Yahoo's lens."

Read all about it in the Guardian

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I think you are right, social search has tremendous potential and that is definitely an area that Yahoo! is very interested in. Given your interest in this domain, I thought you might like to check out our new site www.blinklist.com. If you do, I would love to hear your thoughts. Mike

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This page contains a single entry by Christian Sarkar published on December 17, 2005 5:41 PM.

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