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For over five years now I've been working on the problem of how companies can build a community for prospective customers. The question I asked myself was:
How can we get customers to collaborate with the company/companies to co-create products and services that benefit everyone involved?
I had some long discussions on this with John Hagel and the late John Rheinfrank. Here's what we were thinking:
[click to enlarge]
Any suggestions?
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» Manasco on "The Wisdom of Communities" from ChristianSarkar.com
My friend Britton Manasco blogs about the "Wisdom of Communities" here. His point is "the future is increasingly about the wisdom of crowds -- or, at least, communities." So people, says Britton, especially in the B2B world, tend to trust... [Read More]