Branding in Asia: Interview with Martin Roll

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I recently interviewed Martin Roll, the founder and CEO of VentureRepublic, a leading strategic advisory firm out of Singapore. Roll is the author of the ground-breaking bestseller Asian Brand Strategy: How Asia Builds Strong Brands.

Here are his 10 steps to building an Asian brand:

1. The CEO needs to lead the brand strategy work
2. Build your own model, as not every model suits all
3. Involve your stakeholders including the customers
4. Advance the corporate vision
5. Exploit new technology
6. Empower people to become brand ambassadors
7. Create the right delivery system
8. Communicate!
9. Measure the brand performance
10. Adjust relentlessly and be ready to raise your own bar all the times

For details, read the interview at the Zyman Institute of Brand Science website >>

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This page contains a single entry by Christian Sarkar published on March 22, 2006 9:09 AM.

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