The BBC as a Global Online Brand

| No TrackBacks

"The BBC is both an entrepreneurial anomaly and an illustration of the importance of branding on the internet. It has received considerable financial backing – from a government- mandated licence fee rather than venture capitalists. But its growth stems mostly from the reputation the BBC has earned through its old-media activities in radio and television." writes the FT.

Darn right. The BBC has done what Rupert Murdoch could not (and would not) - it has become the online brand for trusted news, blowing away the pathetic efforts of the CBS, ABC, NBC, and FOX.

Why? Because the BBC is truly more fair and balanced. And it has something no American network has- constancy of purpose.

Read the article >>

PS- The other global British success story is the good old Economist.

No TrackBacks

TrackBack URL: http://www.christiansarkar.com/cgi-bin/mt/mt-t.cgi/327

About this Entry

This page contains a single entry by Christian Sarkar published on March 28, 2006 12:12 PM.

Did Tele Santana Save Brazil from itself? was the previous entry in this blog.

Vinod Khosla's Eco-imagination is the next entry in this blog.

Find recent content on the main index or look in the archives to find all content.