The Community Trap: Joga.com vs. SoccerBlog.com

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At first glance I have no chance.

How can my puny soccerblog.com site take on the likes of Joga.com from Nike + Google?

Answer: It doesn't have to.

Joga.com from Nike + Google is too commercial, period. So it's no contest.

Communities have to be open - in spirit and intent. They cannot exclude players, teams, or participants. I'm sure Nike + Google will learn. Until then, I'm having fun!

John Hagel: Joga.com and the Return of Community

William Dunk's Global Province: Agile Companies #281

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This site just got some praise from two people I hold in high esteem: John Hagel: Joga.com and the Return of Community William Dunk's Global Province: Agile Companies #281 Meanwhile, Nike and Google: I love you guys, but c'mon -... Read More

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This page contains a single entry by Christian Sarkar published on April 5, 2006 10:49 PM.

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