The Community Trap: Joga.com vs. SoccerBlog.com
At first glance I have no chance.
How can my puny soccerblog.com site take on the likes of Joga.com from Nike + Google?
Answer: It doesn't have to.
Joga.com from Nike + Google is too commercial, period. So it's no contest.
Communities have to be open - in spirit and intent. They cannot exclude players, teams, or participants. I'm sure Nike + Google will learn. Until then, I'm having fun!
John Hagel: Joga.com and the Return of Community
William Dunk's Global Province: Agile Companies #281