The Internets is not just another new media.
And Sorrell should know better.
I must say I'm stunned by his ignorance. It's not TV. Not even close. If you want Internet strategy, based on Sorrell's view, I would not talk to these people:
- Grey Global Group
- Ogilvy & Mather Worldwide
- Young & Rubicam
- JWT
- Hill & Knowlton
- Ogilvy Public Relations Worldwide
- Burson-Marsteller
- Cohn & Wolfe
- Mediaedge:cia
- Mindshare
- MediaInsight
- Maximize
Step down Sorrell. No wonder you guys at WPP and Co. don't have a clue.
