Martin Sorrell Doesn't Get It

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The Internets is not just another new media.

And Sorrell should know better.

I must say I'm stunned by his ignorance. It's not TV. Not even close. If you want Internet strategy, based on Sorrell's view, I would not talk to these people:

- Grey Global Group
- Ogilvy & Mather Worldwide
- Young & Rubicam
- JWT
- Hill & Knowlton
- Ogilvy Public Relations Worldwide
- Burson-Marsteller
- Cohn & Wolfe
- Mediaedge:cia
- Mindshare
- MediaInsight
- Maximize

Step down Sorrell. No wonder you guys at WPP and Co. don't have a clue.

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2 Comments

Spot on. Even old man Murdoch gets it:

http://www.businessweek.com/magazine/content/05_50/b3963001.htm

Internets indeed!

http://en.wikipedia.org/wiki/Internets_%28colloquialism%29

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This page contains a single entry by Christian Sarkar published on July 14, 2006 10:01 AM.

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