The CMO's Challenge: Profiting from Proliferation

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How We Eat - an example of the new segmentation the nerds at McKinsey would have you think about. Very interestink!

And here's how the profits stack up by the segments:

Lots more interesting stuff from their e-book.

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This page contains a single entry by Christian Sarkar published on September 19, 2006 1:56 AM.

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