Christian Double Loop Marketing™

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I always knew that Double Loop Marketing™ facilitates "putting butts in seats" as one of my clients likes to say, but this is just too funny:

"Themed Web sites create buzz, drive attendance swell for two churches"

Exhibit A:
Result: attendance up 70 percent

Exhibit B:
Result: attendance up 68 percent

Note the use of TV ads and billboards to get attention for the websites.

Although this is not full-fledged Double Loop Marketing™, it is a start. In some ways, this is identical to the microsites the pharma companies keep pitching on TV.

The one problem I see is that these are not sustainable "thought-leadership" based campaigns.

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This page contains a single entry by Christian Sarkar published on October 14, 2006 8:48 AM.

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