More Obama Lessons for Business

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Bill George (yes, Medtronic's Bill George) gives us a few more lessons learned from the Obama victory:

• Obama created a grassroots movement by building an ever-expanding organization of empowered leaders, who in turn engaged people from their social networks like Facebook.

• The entire organization was aligned around a single goal—electing Obama as President—and operated with common values ("Offer messages of hope, don't denigrate our opponents, refuse to make deals").

• Campaign leaders subordinated their egos and personal ambitions to the greater goal. Those who deviated quickly exited.

• Obama set a clear, consistent tone from the top ("No Drama Obama"), and never wavered, even when things weren't going well.

• Obama's greater mission transcended internal goals, such as fund-raising, endorsements, and campaign events, but each of these areas had goals tied to the greater mission.

• The campaign team used the most modern Internet tools to communicate, motivate, and inspire people and to guide their actions. Each day, 5 million people received personal messages from campaign headquarters or even Obama himself. This organization collaborated across a wide range of geographies and campaign functions, all tightly integrated nationally and executed locally.

Finally, just in case you missed the other business lessons, here you go >>

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This page contains a single entry by Christian Sarkar published on November 16, 2008 1:05 AM.

Shoshana Zuboff: Obama's Victory is Capitalism 2.0 was the previous entry in this blog.

Seth Godin teaches the New York Times How to Compete is the next entry in this blog.

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