Seth Godin teaches the New York Times How to Compete
In my line work (consulting) I run into all kinds of executive mindsets. In the publishing world, however, these mindsets tend to be rather stodgy at best, reptilian at worst.
Publishers don't understand the web. And Seth Godin takes the New York Times to task, pointing out so many obvious misses and near-misses, that you have to ask why. Why don't publishers get it? Why do they insist on playing it safe, even as their ship sinks below them?
Godin's answer is right on target: "organizations are run by people who want to protect the old business, not develop the new one."
This is what VG talks about as well.
In just about any large company, the people running the show are great at yesterday's business, not tomorrow's.
Please read Godin's post >>