Customer-Driven Innovation: Interview with Gaurav Bhalla

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Here's my "Customer-Driven Innovation interview" with Gaurav Bhalla for the Emory Marketing Institute.

According to Bhalla, the key building blocks of value co-creation are:

Listening: learning about consumers' experiences; their angst, frustrations, desires, and aspirations

Sustaining value co-creation conversations:
meaningful conversations that yield the raw material for co-creation

Experimenting and rapid prototyping: to manage risk, improvise, and enable speedy value co-creation

Execution: only when co-created value is delivered can the next round of value co-creation be initiated

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This page contains a single entry by Christian Sarkar published on May 12, 2009 9:57 PM.

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