Bet You Can't Eat Just One: Addiction as a Strategy

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Listen to this:

Junk food elicits addictive behavior in rats similar to the behaviors of rats addicted to heroin, a new study finds. Pleasure centers in the brains of rats addicted to high-fat, high-calorie diets became less responsive as the binging wore on, making the rats consume more and more food. The results, presented October 20 at the Society for Neuroscience's annual meeting, may help explain the changes in the brain that lead people to overeat.

So is this another example of addiction as a business strategy - similar to what the tobacco companies were doing earlier?

Maybe that's why the IT geeks have such a hard time implementing Lean IT >>

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This page contains a single entry by Christian Sarkar published on November 28, 2009 12:33 AM.

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