The $300 House: Seth Godin on the Marketing Challenge

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Seth Godin posts a very insightful blog entry on the HBR site. He's talking about the challenges of marketing at the bottom of the pyramid:

When someone in poverty buys a device that improves productivity, the device pays for itself (if it didn't, they wouldn't buy it.) So a drip irrigation system, for example, may pay off by creating two or three harvests a year instead of one.

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This page contains a single entry by Christian Sarkar published on December 6, 2010 7:58 PM.

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