April 2011 Archives
The final Harvard Business Review post in the series, and hopefully the start of some real change at the bottom of the pyramid.
Our goal is to go social for social business. Can social co-creation help the poor?
Thanks also to Scott Berinato at HBR and of course - VG, my partner in crime.
For the past two years I have been conducting some extensive testing with a number of my clients in various fields - software, consulting services, academics, non-profits, entertainment, and self improvement - and here's what I came up with at the end of the study. I'm interested in one metric - conversion to sales.
Conversion to Sales
Website: 29.5% of sales
Facebook: 4% of sales
Twitter: 1.5% of sales
Print: 2% of sales
Book: 9% of sales
E-book: 7% of sales
Email newsletter and blog combined: 42% of sales
The old rules of online marketing beat social media by a mile, period.
See you later, FB and Twitter...
Writes Floyd Norris in the New York Times:
The Business Roundtable, a group comprising 200 of the largest companies in the United States, is out with a “study” that claims to show that the United States levies excessively high tax rates on companies. It actually shows nothing of the kind.
This is the sort of thing that makes business look E-V-I-L.
Surprise! They’re only the CEOs of the “most respected” companies in the US.
Have they no shame? No sense of decency?
The CEOs should be embarrassed, but instead they keep playing this absurd, deceptive game. We have come to expect this sort of behavior from the oil and coal lobby, but not you. To Bank of America, General Electric, Xerox, Wal-Mart, UPS, Target, SAP, Pepsico, Microsoft, and Procter and Gamble: Grow up, ladies and gentlemen. You are hurting both democracy and capitalism. Not to mention your brand.
Good on you, Google and Apple, for not being part of this institutional lying machine.