Brand Resuscitation: Can TESCO be Saved?

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There's plenty of advice out there for UK-based TESCO' s new CEO Dave Lewis as pledges to return to the core of Tesco's business, "in price, availability and service."  

For me, there's a critical question: what one change will deliver an 80% difference in results?

I think I know.  I spent 6 months visiting TESCO at least twice a week when I was in Hertford, and all I can say is "wow." If you just view TESCO with the eyes of a typical US customer, it's obvious what that 80% difference is. 

There really aren't as many difficult calls as it seems.  

So, what's the one thing TESCO has to focus on?  Restocking shelves to meet demand during and after peak traffic.  

Every evening, right after after-work traffic died down, here's what the TESCO produce section would look like:

Screen Shot 2014-09-09 at 2.13.53 PM.png

Seriously.

And that's not all, their soft drinks are not replenished either. So if you go buy a Dr. Pepper in the morning, and then come in the next day - guess what?  No availability.  

This was a problem all over England.

Dave Lewis, just fix it.  Whatever it is they do here in the US to keep stocks replenished, copy it.

That's it. The one thing that will save TESCO.

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This page contains a single entry by Christian Sarkar published on September 9, 2014 2:29 PM.

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