Are over 50% of accounts on Facebook fake?

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According to PlainSite, Facebook has been lying to the public about the scale of its problem with fake accounts, which likely exceed 50% of its network. Its official metrics--many of which it has stopped reporting quarterly--are self-contradictory and even farcical. The company has lost control of its own product.

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Fake accounts affect Facebook at its core in numerous ways:

  • Its customers purchase advertising on Facebook based on the fact that it can supposedly target advertisements at more than 2 billion real human beings. To the extent that users aren't real, companies are throwing their money down the drain.
  • Fake accounts click on advertising at random, or "like" pages, to throw off anti-fraud algorithms. Fake accounts look real if they do not follow a clear pattern. This kind of activity defrauds advertisers, but rewards Facebook with revenue.
  •  Fake accounts often defraud other users on Facebook, through scams, fake news, extortion, and other forms of deception. Often, they can involve governments.
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This page contains a single entry by Christian Sarkar published on January 24, 2019 4:16 AM.

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