Bio ---


"Christian constantly brings brilliance, creativity and a deep sense of integrity to everything we have done together. What more could you ask for?"
- John Seely Brown,
former Chief Scientist of Xerox Corporation and the Director of Palo Alto Research Center (PARC)

"Christian Sarkar is a master at using online media to generate a strong return on marketing spend. He provides a rare combination of design for usability skills and clear understanding of the economic levers driving marketing performance. His unique approach to Double Loop Marketing builds upon the virtual community concepts I outlined in Net Gain. Christian brings proven experience in helping vendors cost-effectively find and convert prospects to customers . . . and then building in the feedback loops to rapidly improve performance over time."
- John Hagel, Management consultant and former global leader of McKinsey & Co.'s Electronic Commerce Practice

"Christian Sarkar's unconventional techniques are based on sound marketing principles. Don't be fooled by the apparent simplicity of his techniques; few people know online business as well as this..."
- Raj Srivastava, Roberto C. Goizueta Chair in Electronic Commerce and Marketing Goizueta Business School Emory University

“Christian Sarkar does a brilliant job of crafting pragmatic and effective web presences and web marketing efforts for his clients. He knows what it takes to establish a web identity, build content, drive traffic and all the million little details that distinguish his services as among the best available today. Last but not least, he’s a pleasure to work with and to learn from.”
- Douglas K Smith,
consultant, author, innovator

Lately we have discovered one Christian Michael Sarkar .... His Double Loop Marketing aids intelligent companies to use brainwaves to sell their wares and services to the many knowledge professionals who have real disposable income in the great out there. You can read about his Double Loop services. In fact, Sarkar thinks “Shooting Birds and Catching Fish” is a perfect explanation of what Double Loop is all about.
His marketing process, when linked with very substantive content, can increase your pool of qualified prospects by more than 300%.
- William Dunk,
William Dunk Partners, Inc.

"Christian is a source of great ideas. His enthusiasm is second only to his knowledge about how to get attention in the marketspace. If you need quick results, hire him ASAP."
- John Tammaro,
former SVP, Masius, New York;
former Sr. Strategy Manager, General Electric

"Christian's uniqueness lies in his ability to bring fresh perspectives to familiar issues, to quickly identify and analyze emerging issues, and to distill the results into clear, concise observations. I have seen Christian apply these attributes in the broadest range of subjects, from market trends in the chemical industry to employee communications..."
- John Gersuk, Manager of Public Affairs, Bechtel Group

Christian Sarkar is an independent Internet strategy consultant:

- Leading authority on Double Loop Marketing™ and techniques for optimizing online business performance.

- Leading expert in mapping online social and business networks and ecosystems for competitive intelligence and market research in public and private sectors.

- Deep experience with implementation of online community and blogging platforms that broaden reach, accelerate conversion and reduce cost of marketing programs

- Broad expertise with Internet technology platforms and tools

Developed and led various Internet-based projects [market-mapping, consulting, business development and optimization, knowledge management, and demand-generation] for-

Corporate Clients: Oracle, BMC Software, Price Waterhouse Coopers, Sun Microsystems, Patricia Seybold Group, Red Hat Linux, SUSE, Bechtel, Mobil, Exxon, Shell, Compaq, and many others.

Individuals: John Hagel, John Seely Brown, Tom Davenport, Marshall Goldsmith, Laurence Haughton, Larry Prusak, Vijay Govindarajan and others.

Academia: Goizueta School of Business - Emory University, Thunderbird Graduate School Of Management, Babson College

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Complimentary Articles

The Speed of Trust: Trust, Branding & Competitive Advantage
An Interview with Stephen M.R. Covey

Asia: Branding for Survival An Interview with Paul Temporal

Branding and the New Asia: An Interview with Martin Roll

The CEO as Brand Guardian

Renovate Before You Innovate: Interview with Sergio Zyman

Interview with Clayton Christensen

Key ROI Metrics B2B Marketers Should Use for Online Campaigns Marketing Sherpa

Attention, Management! An interview with Thomas Davenport

How can a company capture attention in this, the age of the distracted customer? What happened to knowledge management? What next for ERP? Thomas Davenport shares his insights.

Use it or Lose it: Improving the Online Experience - an interview with usability guru Jakob Nielsen

The Customer Revolution: an interview with Patricia Seybold

The Webhouse that Ralph Built: an interview with the Dr. Ralph Kimball

Creating The Loyal Customer: another interview w/ Jakob Nielsen

Considerations for Selecting Your ASP

What does the Application Service Provider (ASP) model bring to your company? How do you start the selection process? Pointers to get you started.

Interview: One-To-One With Don Peppers

One-to-one marketing and customer relationship management are well-accepted concepts by now. 1to1 guru Don Peppers explains how companies like, Levi Strauss and Mercury Asset Management are using the latest CRM techniques to attract and keep loyal customers.

E-Business At Warp Speed: Interview with i2's Sanjiv Sidhu

Is speed the competitive edge in the New Economy? Supply-Chain Management pioneer Sanjiv Sidhu, President & CEO of i2 Technologies, explains the new challenges facing the business world and how your company can survive the coming transition.

Permission To Succeed

Everything you know about Web marketing is wrong, says Yahoo VP Seth Godin. In his new book, Permission Marketing, Godin debunks popular myths and explains the best practices of Web marketing, including how to solidify customer relationships.

The Keys to Relationship Management

Building Profitable Relationships: CRM Tools

A survey of the leading Customer Relationship Management (CRM) tools to help you get closer to your customers.

The Next CRM: Going 1-to-1 with Constituent Relationship Management

Your key constituents demand a "real" relationship with your company...

The Science Of Cyber Shopping: Interview with Paco Underhill
Retail consultant Paco Underhill recently made a splash with his book "The Science of Shopping," which discusses how to merchandise successfully in both the physical and virtual worlds. In this interview, he talks about current trends in both worlds and how one affects the other.

Casing the Competition: Interview with Leonard Fuld
CI guru Leonard Fuld talks about how companies are using technology to gather competitive intelligence about their markets.

Marketing Online: Interview with Jim Sterne
High-tech author and marketing expert Jim Sterne talks about the Internet as a marketing medium.

Usability Guru: Interview with Jakob Nielsen
Jakob Nielsen advises companies on how to make their websites, public or internal,more user-friendly.

You Say You Want a Knowledge Revolution: Interview with Thomas Davenport
Knowledge management guru Thomas Davenport discusses the future of knowledge management in the Internet era.

Infomediation: An interview with John Hagel
Net Gain and Net Worth author John Hagel talks about his new book and the future of business-customer relationships in the Internet era. This is when I really got into communities...


Copyright Christian Sarkar 2004-2007. All Rights Reserved.