"Christian constantly brings brilliance, creativity and a deep sense of integrity to everything we have done together. What more could you ask for?"
- John Seely Brown,
former Chief Scientist of Xerox Corporation and the
Director of Palo Alto Research Center (PARC)
Sarkar is a master at using online media to generate a
strong return on marketing spend. He provides a rare combination
of design for usability skills and clear understanding
of the economic levers driving marketing performance.
His unique approach to Double Loop Marketing builds upon
the virtual community concepts I outlined in Net Gain.
Christian brings proven experience in helping vendors
cost-effectively find and convert prospects to customers
. . . and then building in the feedback loops to rapidly
improve performance over time."
- John Hagel, Management consultant and former global
leader of McKinsey & Co.'s Electronic Commerce Practice
Sarkar's unconventional techniques are based on sound
marketing principles. Don't be fooled by the apparent
simplicity of his techniques; few people know online business
as well as this..."
- Raj Srivastava, Roberto C. Goizueta Chair in Electronic
Commerce and Marketing Goizueta Business School Emory
Sarkar does a brilliant job of crafting pragmatic and
effective web presences and web marketing efforts for
his clients. He knows what it takes to establish a web
identity, build content, drive traffic and all the million
little details that distinguish his services as among
the best available today. Last but not least, he’s a pleasure
to work with and to learn from.”
Douglas K Smith,
consultant, author, innovator
we have discovered one Christian Michael Sarkar .... His
Double Loop Marketing aids intelligent companies to use
brainwaves to sell their wares and services to the many
knowledge professionals who have real disposable income
in the great out there. You can read about his Double
Loop services. In fact, Sarkar thinks “Shooting Birds
and Catching Fish” is a perfect explanation of what Double
Loop is all about.
marketing process, when linked with very substantive content,
can increase your pool of qualified prospects by more
- William Dunk,
William Dunk Partners, Inc.
is a source of great ideas. His enthusiasm is second only
to his knowledge about how to get attention in the marketspace.
If you need quick results, hire him ASAP."
- John Tammaro,
former SVP, Masius, New York;
former Sr. Strategy Manager, General Electric
uniqueness lies in his ability to bring fresh perspectives
to familiar issues, to quickly identify and analyze emerging
issues, and to distill the results into clear, concise
observations. I have seen Christian apply these attributes
in the broadest range of subjects, from market trends
in the chemical industry to employee communications..."
- John Gersuk, Manager of Public Affairs, Bechtel Group
Sarkar is an independent Internet strategy consultant:
Leading authority on Double Loop Marketing™ and techniques
for optimizing online business performance.
Leading expert in mapping online social and business networks and
ecosystems for competitive intelligence and market research in public
and private sectors.
- Deep experience with implementation of online community and blogging
platforms that broaden reach, accelerate conversion and reduce cost
of marketing programs
- Broad expertise with Internet technology platforms and tools
Developed and led various Internet-based projects
[market-mapping, consulting, business development and optimization,
knowledge management, and demand-generation] for-
Corporate Clients: Oracle, BMC Software, Price Waterhouse Coopers,
Sun Microsystems, Patricia Seybold Group, Red Hat Linux, SUSE, Bechtel,
Mobil, Exxon, Shell, Compaq, and many others.
Individuals: John Hagel, John Seely Brown, Tom Davenport, Marshall
Goldsmith, Laurence Haughton, Larry Prusak, Vijay Govindarajan and
Academia: Goizueta School of Business - Emory University, Thunderbird
Graduate School Of Management, Babson College
Register for instant access to articles and interviews
(see list below) by Christian Sarkar >>---
Speed of Trust: Trust, Branding & Competitive Advantage
An Interview with Stephen M.R. Covey
Branding for Survival An Interview with Paul Temporal
and the New Asia: An Interview with Martin Roll
The CEO as Brand Guardian
Renovate Before You Innovate: Interview with Sergio Zyman
Interview with Clayton Christensen
Key ROI Metrics B2B Marketers Should Use for Online Campaigns Marketing
Attention, Management! An interview with Thomas Davenport
How can a company capture attention in this, the age of the distracted
customer? What happened to knowledge management? What next for ERP?
Thomas Davenport shares his insights.
Use it or Lose it: Improving the Online Experience - an interview
with usability guru Jakob Nielsen
The Customer Revolution: an interview with Patricia Seybold
The Webhouse that Ralph Built: an interview with the Dr. Ralph Kimball
Creating The Loyal Customer: another interview w/ Jakob Nielsen
Considerations for Selecting Your ASP
What does the Application Service Provider (ASP) model bring to your
company? How do you start the selection process? Pointers to get you
Interview: One-To-One With Don Peppers
One-to-one marketing and customer relationship management are well-accepted
concepts by now. 1to1 guru Don Peppers explains how companies like
Amazon.com, Levi Strauss and Mercury Asset Management are using the
latest CRM techniques to attract and keep loyal customers.
E-Business At Warp Speed: Interview with i2's Sanjiv Sidhu
Is speed the competitive edge in the New Economy? Supply-Chain Management
pioneer Sanjiv Sidhu, President & CEO of i2 Technologies, explains
the new challenges facing the business world and how your company
can survive the coming transition.
Permission To Succeed
Everything you know about Web marketing is wrong, says Yahoo VP Seth
Godin. In his new book, Permission Marketing, Godin debunks popular
myths and explains the best practices of Web marketing, including
how to solidify customer relationships.
The Keys to Relationship Management
Building Profitable Relationships: CRM Tools
A survey of the leading Customer Relationship Management (CRM) tools
to help you get closer to your customers.
The Next CRM: Going 1-to-1 with Constituent Relationship Management
Your key constituents demand a "real" relationship with
Science Of Cyber Shopping: Interview with Paco Underhill
Retail consultant Paco Underhill recently made a splash with his
book "The Science of Shopping," which discusses how to
merchandise successfully in both the physical and virtual worlds.
In this interview, he talks about current trends in both worlds
and how one affects the other.
the Competition: Interview with Leonard Fuld
CI guru Leonard Fuld talks about how companies are using technology
to gather competitive intelligence about their markets.
Online: Interview with Jim Sterne
High-tech author and marketing expert Jim Sterne talks about the
Internet as a marketing medium.
Guru: Interview with Jakob Nielsen
Jakob Nielsen advises companies on how to make their websites, public
or internal,more user-friendly.
Say You Want a Knowledge Revolution: Interview with Thomas Davenport
Knowledge management guru Thomas Davenport discusses the future of
knowledge management in the Internet era.
An interview with John Hagel
Net Gain and Net Worth author John Hagel talks about
his new book and the future of business-customer relationships in
the Internet era. This is when I really got into communities...