"When you drink of clear water, must you foul the rest with your feet?”
- Ezekiel 34:18
Better late than never: The Green Bible
Dis ya version a no King James version.
I wonder if the Pope will read it? And weep?
More info >>
Prediction: 2009 will get "greenwashing" companies into hot water.
The danger in cause-related marketing is that it causes more harm to a company than good, especially when companies get involved in less than good faith.
This can happen, for example, when a company like P&G gets overzealous in its PR and engineers its own green awards.
And the slope gets slippery when the Sierra Club gets involved with Clorox.
Or when SC Johnson creates its own Greenlist(TM) process - and logo! Does anyone really believe that Windex is a green product?
Or when Dell claims it's carbon neutral.
The simple question for business is can we trust you?
The answer, so far, is no.
After eight years of laissez-faire, we are finally entering into a new phase of corporate accountability. And it's not just about greenwashing.
1. Will Obama fix the mess?
2. Who will replace Steve Jobs?
3. Will someone fix Yahoo?
4. Will anyone find/catch bin-Laden?
5. How many Bush regulations will be repealed?
6. Will Richard Branson start a Virgin Auto Company?
7. Will Google buy Twitter? Squidoo?
8. Netbooks! The $100 netbook is coming to disrupt the PC market... will it be from Google? or a Nokia?
9. How soon will we see a commercial mortgage collapse?
10. Will real unemployment hit 25%? 30%?
The science of shopping?
The article should've been called mind control in your local supermarket.
I agree with this: "despite all the new technology, simply talking to consumers remains one of the most effective ways to improve the 'customer experience'."
Too bad we can't spend the same kind of money on research figuring out the best way to teach Johnny how to read, write and do arithmetic...
Here's "Mind Control" from Stephen Marley:
"online advertising will continue to expand in the recession—just not as quickly as previously expected..."
Online advertising is 100% accountable, period. And what's more, campaigns can be optimized in real-time.
That said, there are ways to escape the tyranny of search. All it takes is ecosystem intelligence.
In my line work (consulting) I run into all kinds of executive mindsets. In the publishing world, however, these mindsets tend to be rather stodgy at best, reptilian at worst.
Publishers don't understand the web. And Seth Godin takes the New York Times to task, pointing out so many obvious misses and near-misses, that you have to ask why. Why don't publishers get it? Why do they insist on playing it safe, even as their ship sinks below them?
Godin's answer is right on target: "organizations are run by people who want to protect the old business, not develop the new one."
This is what VG talks about as well.
In just about any large company, the people running the show are great at yesterday's business, not tomorrow's.
Please read Godin's post >>
Bill George (yes, Medtronic's Bill George) gives us a few more lessons learned from the Obama victory:
• Obama created a grassroots movement by building an ever-expanding organization of empowered leaders, who in turn engaged people from their social networks like Facebook.
• The entire organization was aligned around a single goal—electing Obama as President—and operated with common values ("Offer messages of hope, don't denigrate our opponents, refuse to make deals").
• Campaign leaders subordinated their egos and personal ambitions to the greater goal. Those who deviated quickly exited.
• Obama set a clear, consistent tone from the top ("No Drama Obama"), and never wavered, even when things weren't going well.
• Obama's greater mission transcended internal goals, such as fund-raising, endorsements, and campaign events, but each of these areas had goals tied to the greater mission.
• The campaign team used the most modern Internet tools to communicate, motivate, and inspire people and to guide their actions. Each day, 5 million people received personal messages from campaign headquarters or even Obama himself. This organization collaborated across a wide range of geographies and campaign functions, all tightly integrated nationally and executed locally.
Finally, just in case you missed the other business lessons, here you go >>
Writes Zuboff in BusinessWeek:
"This column is dedicated to the top managers of American business whose policies and practices helped ensure Barack Obama's victory. The mandate for change that sounded across this country is not limited to our new President and Congress. That bell also tolls for you. Obama's triumph was ignited in part by your failure to understand and respect your own consumers, customers, employees, and end users. The despair that fueled America's yearning for change and hope grew to maturity in your garden."
Years ago I remember reading Zuboff's In the Age of the Smart Machine and thinking that no one in corporate management really wants real transparency... and that the information value-chain she described was doomed to failure.
Luckily, I was wrong. Now Obama will bring process transparency to government and business.
Asks Zuboff:
"...can we invent a business model in which advocacy, support, authenticity, trust, relationship, and profit are linked?"
"Yes, we must," she concludes.
Read the article >>
And read her book: The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism
>>
What should the new President's priorities be? Here are some views from a few CEOs interviewed by BusinessWeek:
It's a cliche, but big business fears Democratic leaders. Turns out that Democratic presidents are better for the economy than Republicans! Details, details...
Jack Welch has his own take on why Obama succeeded: a clear vision, clean execution, and friends in high places.
A far more insightful piece comes from HBR blogger Umair Haque: Obama's Seven Lessons for Radical Innovators. I don't agree with all of his points (Obama did not "minimize strategy," he minimized tactics!) but I do commend Haque for his insights (see this post, for example, on why Obama is the Google of Politics.)
Bill Taylor has a fun post titled: How Obama Became CEO of the USA -- and What It Means for CEOs Everywhere
in which he argues that "being different makes all the difference."
John Quelch says it's all about better marketing.
Barbara Kellerman argues that Obama is a superior manager.
Gill Corkindale calls Obama The World's First 21st Century Leader
For Stew Friedman, it's authenticity.
My own view is that Obama is a true leader. And what we witnessed was the birth of Politics 2.0.
And in the end, it's still about results, and to that end, Obama has already taken the first step.
Reaction to Obama's win from politicians across the world:
UKRAINE: "Your victory is an inspiration for us. That which appeared impossible has become possible." - Youlia Tymoshenko, Prime Minister
MALI: "The United States has given a lesson, a lesson in maturity and a lesson in democracy." - Amadou Toure, President
ITALY: "Europe which is celebrating (the victory of) Obama must know that Europe be will be called on to be a producer of security and no longer merely a consumer. I think Obama will rightly call on us to take our responsibilities more seriously." - Franco Frattini, Foreign Minister
BRAZIL: "In this case hope has won over prejudice -- this is good for the United States and the world as a whole." - Celso Amorin, Foreign Minister
RUSSIA: "The news we are receiving on the results of the American presidential election shows that everyone has the right to hope for a freshening of U.S. approaches to all the most complex issues, including foreign policy and therefore relations with the Russian Federation as well." - Grigory Karasin, Deputy Foreign Minister
IRAQ: "I think you will hear a lot of discussion and goals and slogans during the election campaigns. When there is a reality check I think any U.S. president has to look very hard at the facts on the ground." - Hoshiyar Zebari, Foreign Minister
ISRAEL: "Israel expects the close strategic cooperation with the new administration, president and Congress will continue along with the continued strengthening of the special and unshakeable special relationship between the two countries." - Tzipi Livni, Foreign Minister
VATICAN: "Believers are praying that God will enlighten him and help him in his great responsibility, which is enormous because of the global importance of the United States...We hope Obama can fulfil the expectations and hopes that many have in him." - Rev. Federico Lombardi, spokesman for Pope Benedict
PAKISTAN: "Your election marks a new chapter in the remarkable history of the United States. For long, the ideas of democracy, liberty and freedom espoused by the United States has been a source of inspiration...I hope that under your dynamic leadership, the United States will continue to be a source of global peace and new ideas for humanity." - Yousaf Raza Gilani, Prime Minister
INDIA: "Your extraordinary journey to the White House will inspire people not only in your country but also around the world." - Manmohan Singh, Prime Minister
HOLLAND: "The necessity for cooperation between Europe and the United States is bigger than ever. Only by close transatlantic cooperation can we face the world's challenges." - Jan Peter Balkenende, Prime Minister
FRANCE: "With the world in turmoil and doubt, the American people, faithful to the values that have always defined America's identity, have expressed with force their faith in progress and the future. At a time when we must face huge challenges together, your election has raised enormous hope in France, in Europe and beyond." - Nicolas Sarkozy, President
AFGHANISTAN: "I applaud the American people for their great decision and I hope that this new administration in the United States of America, and the fact of the massive show of concern for human beings and lack of interest in race and color while electing the president, will go a long way in bringing the same values to the rest of world sooner or later." - Hamid Karzai, President
GREAT BRITAIN: "Barack Obama ran an inspirational campaign, energizing politics with his progressive values and his vision for the future. I know Barack Obama and we share many values. We both have determination to show that government can act to help people fairly through these difficult times facing the global economy." - Gordon Brown, Prime Minister
KENYA: "We the Kenyan people are immensely proud of your Kenyan roots. Your victory is not only an inspiration to millions of people all over the world, but it has special resonance with us here in Kenya." - Mwai Kibaki, President
CHINA: "The Chinese Government and I myself have always attached great importance to China-U.S. relations. In the new historic era, I look forward to working together with you to continuously strengthen dialogue and exchanges between our two countries." - Hu Jintao, President
GERMANY: "I offer you my heartfelt congratulations on your historic victory in the presidential election... The world faces significant challenges at the start of your term. I am convinced that Europe and the United States will work closely and in a spirit of mutual trust together to confront new dangers and risks and will seize the opportunities presented by our global world." - Angela Merkel, Chancellor
JAPAN: "The Japan-U.S. alliance is key to Japanese diplomacy and it is the foundation for peace and stability in the Asia-Pacific region. With President-elect Obama, I will strengthen the Japan-U.S. alliance further and work toward resolving global issues such as the world economy, terror and the environment." - Taro Aso, Prime Minister
SOUTH AFRICA: "Africa, which today stands proud of your achievements, can only but look forward to a fruitful working relationship with you both at a bilateral and multilateral levels in our endeavor to create a better world for all who live in it." - Kgalema Motlanthe, President
CANADA: "I look forward to meeting with the President-elect so that we can continue to strengthen the special bond that exists between Canada and the United States." - Stephen Harper, Prime Minister
AUSTRALIA: "Senator Obama's message of hope is not just for America's future, it is also a message of hope for the world as well. A world which is now in many respects fearful for its future." - Kevin Rudd, Prime Minister
NEW ZEALAND: "Senator Obama will be taking office at a critical juncture. There are many pressing challenges facing the international community, including the global financial crisis and global warming. We look forward to working closely with President-elect Obama and his team to address these challenges." - Helen Clark, Prime Minister
INDONESIA: Indonesia especially hopes that the U.S., under new leadership, will stand in the front and take real action to overcome the global financial crisis, especially since the crisis was triggered by the financial conditions in the U.S." Susilo Bambang Yudhoyono, President
PHILLIPINES: "We welcome his triumph in the same vein that we place the integrity of the US electoral process and the choices made by the American people in high regard. We likewise note the making of history with the election of Senator Obama as the first African-American president of the United States." - Gloria Macapagal Arroyo, President
IRAN: "The president-elect has promised changes in policies. There is a capacity for the improvement of ties between America and Iran if Obama pursues his campaign promises, including not confronting other countries as Bush did in Iraq and Afghanistan, and also concentrating on America's state matters and removing the American people's concerns." - Ali Aghamohammadi, aide to Ayatollah Ali Khamenei
PALESTINIAN AUTHORITY: "We hope the president-elect in the United States will stay the course and would continue the U.S. engagement in the peace process without delay. We hope the two-state vision would be transferred from a vision to a realistic track immediately." Saeb Erekat, aide to President Mahmoud Abbas
And for a less pompous tone, here are a few statements from ordinary people:
LEBANON: In a Beirut restaurant, Miriam, 28, said her two brothers, both members of the militant Islamic group Hezbollah, saw Mr. Obama as a leader who was willing to take diplomatic risks to avoid military confrontations. "They think Obama will not damage the Middle East the way Bush did, and they were afraid if [John] McCain made it, the whole region would be in danger."
BRAZIL: In Rio de Janeiro, documentary filmmaker Ryan Steers said Mr. Obama could improve the U.S. image abroad. "Obama is someone the world can trust. That is the most important thing for America right now: regaining its trust in the world community."
KENYA: People danced in the streets in Mr. Obama's ancestral village of Kogelo, and President Mwai Kibaki declared Thursday a national holiday. In Nairobi's Kibera shantytown, carpenter Joseph Ochieng said, "If it were possible for me to get to the United States on my bicycle, I would."
JAPAN: "Americans overcame the racial divide and elected Obama," said Terumi Hino, a photographer and painter in Tokyo. "I think this means the United States can go back to being admired as the country of dreams.
Thanks Obama!
and
The American Renaissance has begun. Goodbye, Dark Ages...
"The stark truth is that the U.S. has no long-term economic strategy—no coherent set of policies to ensure competitiveness over the long haul. Strategy embodies clear priorities, based on understanding the strengths we need to preserve and the weaknesses that threaten our prosperity the most. Strategy addresses what to do, but also what not to do. In dealing with a crisis, experience teaches us that steps to address the immediate problem must support a long-term strategy. Yet it is far from clear that we are taking the steps most important to America's long-term economic prosperity."
That's the Portermeister in BusinessWeek.
What he's saying is Vote Obama :-)
We need a leader, a leader
To march on to Liberty
Get it Together
Vote Barack, Barack Obama...
MP3 here >>
In this month's Harvard Business Review, authors John Hagel III, John Seely Brown and Lang Davison provide a road map for the daunting task of shaping strategy as technology-driven infrastructures constantly change.
The article is called: “Shaping Strategy in a World of Constant Disruption” and you can download it here (thanks Deloitte Consulting!) >>
In my view this is a very timely piece of thinking from my heroes JH3 and JSB (and Lang Davison). I'll dig into it later this month on ecosystemwatch.com...
Wait, there's more. Check out the podcast >>
Don't look now, but P&G is trying some direct selling online.
From the Financial Times:
Procter & Gamble is testing its ability to use the internet to sell its toothpaste, household cleaners and nappies directly to US households, in a potential long-term strategic challenge to its retail partners.
...The move brings P&G into direct brand competition with its retailers, underlining the extent to which e-commerce is contributing to changes in the way the two sides have traditionally worked with each other.
OK. The site is called theEssentials.com, but so far it looks like they have very little traffic.
Is this how they intend to fight the private label war? I'll talk about them later this month on ecosystemwatch.com
And of course there's just plain hate >>
This is truly amazing. The folks at SNL get VP candidate Sarah Palin to applaud a song which rips her to shreds... What was the McCain campaign thinking? Total and utter lack of judgment on their part.
Watch as SNL schools the McCain campaign:
Brilliant work by SNL. They get the ratings and trash the Republicans.
In BusinessWeek:
Industry observers say that while those retailers can take 60 to 90 days or more to settle up, TJX typically pays within 30. These days, that's a critical selling point both to vendors, who are more concerned about finding funds to buy raw materials and pay expenses, and to the financers who act as middlemen in many of the deals. It could give TJX—which also owns discounters Marshalls and HomeGoods—an added advantage in getting a wider selection of items.
Makes sense. Can't sell something that's not on the shelf, Drucker used to say...
Read the article here>>
There's another very good reason to pay quickly: goodwill.
Your suppliers will take an extra step or two for you if they know they can count on you. This "trust" makes a giant difference in execution.
There's a software company I know which used to delay its vendor payments as much as possible as part of its strategy. While it may have gained a few bucks in capital, it lost in terms of responsiveness. Big time. Vendors would move extremely slowly to deliver value. It was frustrating on both sides. And all because a few "brilliant" bean-counters thought they had found a way to squeeze a few more pennies into the corporate treasury.
One of the great things about the late Peter Drucker is that he can be summoned to solve just about any problem.
One of my clients is a web retailer. They're having serious issues with "customer hesitancy."
And of course the headlines are now full of bad news in retail.
So we had a long chat about customer hesitancy. What makes the customer hesitant? Is it really the news on TV? Is it the fact that they might be out of a job?
My first piece of advice to them was straight out of Drucker: Stop selling and start buying for the customer.
Are you buying for the customer? Really?
That line of reasoning led to these predictable questions: so exactly who is your customer? Are there segments you aren't serving that you should? Are there segments you should stop wasting your time with?
We were able to go and look at their historic web-sales data (for the past two years down to the last two weeks) to find out who their customers really were. And surprise, there was no customer hesitancy there!
All they needed was to focus on the right segment. We changed the website to do just that.
Listen to good old (in this case a younger, "1.0 version") Drucker:
Despite the downturn, there is evidence that consumers are interested in "purpose branding."
That's the spin from Procter & Gamble's Jim Stengel who (surprise, surprise) is leaving P&G at the end of the month to join a "purpose branding" consultancy.
Back-up data: In a study released this month, 26% of consumers expect companies to give more support to causes and nonprofits in an economic downturn, while 52% expect companies to maintain existing programs. Another 79% of consumers said if price and quality were similar, they would switch to a brand associated with a good cause.
OK, I'll buy it.
And if your company is looking to do some cause-related branding, here's a cool green company you should team up with: The Solar Electric Light Fund >>
Christopher Hitchens at Vanity Fair seems to think so >>
And now, a survival guide from HBR.
My favorite entries:
- Why Entrepreneurs Love a Downturn
- How to Market in a Recession
- Staying Green in a Tough Economic Climate
- Three Steps to Innovating in Struggling Industries
- America’s Addiction and the New Economics of Strategy
- Beyond the Banking Crisis: A Strategy Crisis
- Hard Times Demand Teamwork -- Not an MVP
Non sequitur: What is the difference between Palin and a Muslim fundamentalist? Lipstick.
From The Economist:
In 2007 digital downloads accounted for 15% of global music sales compared with almost nothing in 2003. But the outlook for the music industry is worrying. Despite the growing market for digital downloads, music sales have declined over the past four years and are set to continue to dwindle, partly as a result of piracy.
BTW, does anyone really believe that Sarah Palin reads The Economist?
Coming soon at www.slackeruprising.com>>
Note: The download is only available to those residing in the United States and Canada. In order to receive the free download on September 23rd, you must confirm that you are a resident of the United States or Canada.
Will this change the movie business? Or better, will it change our government?
Here's Crispin Porter & Bogusky's attempt to "bring back" Microsoft:
It's the first in a series of ads designed to fight Apple's "Mac vs. PC" comedy show. Will $300 million do the job?
C'mon Microsoft! You can't let Apple do this to you:
The scary thing is there's so much more.
The way I see it this isn't about Vista at all. It's about the next wave of competition, about how Microsoft will compete against Goople - Google apps on Apple hardware!
Pick your explanation:
1. action photo of McCain vacationing on a nude lobbyists-only beach
2. pictorial representation of the Exxon CEO after the Lord smites him with a bolt of lightning
3. what happens when global warming attacks a sleeping Dick Cheney sans his top-secret-formula sunblock
4. FOX News' ideal news story (far better than covering serious issues)
5. a plucked raccoon
What fun, this marketing of myths...
This administration is evil. They destroy life on earth every chance they get. All for a few bucks...
That's what you get with the GOP: rubber stamps (er, dodos) for industry.
Scientists can now go suck eggs.
Heckuva job, Bush! Here's your contribution to world history:
Arctic
Greenland ice sheet will virtually completely disappear, raising sea levels by over 30 feet, submerging coastal cities, entire island nations and vast areas of low-lying countries like Bangladesh
Latin America
The Amazon rainforest will become dry savannah as rising temperatures and falling water levels kill the trees, stoke forest fires and kill off wildlife
North America
California and the grain-producing Midwest will dry out as snows in the Rockies decrease, depriving these areas of summer water
Australia
The Great Barrier Reef will die. Species loss will occur by 2020 as corals fail to adapt to warmer waters. On land, drought will reduce harvests
Europe
Winter sports suffer as less snow falls in the Alps and other mountains; up to three-fifths of wildlife dies out. Drought in Mediterranean area hits tourism
Africa
Harvests could be cut by up to half in some countries by 2020, greatly increasing the threat of famine. Between 75 million and 250 million people are expected to be short of water within the next 30 years
Final note: so what's a scientists to do these days? They can work on building invisible clothes for Bush and Exxon-Mobil executives.
And now, a word from our sponsors:
Global warming is brought to you by the Bush administration and is generously underwritten by Exxon-Mobil.
JH3 and JSB have written an insightful piece for BusinessWeek titled: How SAP Seeds Innovation: SAP's collaborative Web sites and discussion forums give its customers ways to learn from SAP business partners as well as from each other.
So why does SAP succeed where others fail?
According to Hagel:
1) SAP generated its ecosystem, which consists of customers, business partners, experts and independent parties by addressing the needs of the participants
and
2) it focused on the needs of individuals, not just companies.
There you have it: people first.
Read the entire article >>
The Republicans continue their desperate smear campaign tactics against Obama. And once again they shoot themselves in the foot.
In TIME:
How out of touch is Barack Obama? He's so out of touch that he suggested that if all Americans inflated their tires properly and took their cars for regular tune-ups, they could save as much oil as new offshore drilling would produce. Gleeful Republicans have made this their daily talking point; Rush Limbaugh is having a field day; and the Republican National Committee is sending tire gauges labeled "Barack Obama's Energy Plan" to Washington reporters.
Too bad Obama's point actually illustrates the total ineffectiveness of the Republican "Drill now, think later" mindset (underwritten by Exxon and friends)...
McCain's "straight-talk" express gets derailed again and again.
For my part I am now permanently mad at the Republicans for their crimes against the earth.
Announcing our new blog at www.ecosystemwatch.com >>
The idea is fairly simple: If you don't understand the ecosystem you're competing in, you can't compete effectively...
The blog will cover the following topics:
- Blogosphere
- Branding Ecosystems
- Business Ecosystems
- Business Models
- Case Studies
- Disruption
- Ecosystem Maps
- Industry Ecosystems
- Influencers
- Innovation Ecosystems
- Political Ecosystems
- Product Ecosystems
- Social Networking
- Strategy
- Value-Networks
This is a natural offshoot of our Ecosystem Intelligence™ service; take a look...
The Conrad Group's William Nobrega writes in BusinessWeek:
"The advantage comes in the form of an entrenched and vibrant democracy that will ultimately drive India to outperform China socially and economically. Messy, frustrating, and more often than not agonizingly slow, India's democracy would seem to be chaotic at the surface."
India will eventually outclass China because of its property rights, rule of law, and IP protection, says Nobrega.
Meanwhile in the US: we're busy protecting the flag and burning the constitution...
The Shock Doctrine - or how to use war and other disasters to make money for special interests like the oil lobby.
See more on how this "state of extortion" technique plays in the aftermath of Katrina, or the wildfires in the west, or the use of conserved lands for agriculture.
Now, that's the truth.
Here's Howard Schultz in his now classic Valentine's Day memo in 2007:
As you prepare for the FY 08 strategic planning process, I want to share some of my thoughts with you.
Over the past ten years, in order to achieve the growth, development, and scale necessary to go from less than 1,000 stores to 13,000 stores and beyond, we have had to make a series of decisions that, in retrospect, have lead to the watering down of the Starbucks experience, and, what some might call the commoditization of our brand.
Many of these decisions were probably right at the time, and on their own merit would not have created the dilution of the experience; but in this case, the sum is much greater and, unfortunately, much more damaging than the individual pieces. For example, when we went to automatic espresso machines, we solved a major problem in terms of speed of service and efficiency. At the same time, we overlooked the fact that we would remove much of the romance and theatre that was in play with the use of the La Marzocca machines. This specific decision became even more damaging when the height of the machines, which are now in thousands of stores, blocked the visual sight line the customer previously had to watch the drink being made, and for the intimate experience with the barista. This, coupled with the need for fresh roasted coffee in every North America city and every international market, moved us toward the decision and the need for flavor locked packaging. Again, the right decision at the right time, and once again I believe we overlooked the cause and the affect of flavor lock in our stores. We achieved fresh roasted bagged coffee, but at what cost? The loss of aroma -- perhaps the most powerful non-verbal signal we had in our stores; the loss of our people scooping fresh coffee from the bins and grinding it fresh in front of the customer, and once again stripping the store of tradition and our heritage? Then we moved to store design. Clearly we have had to streamline store design to gain efficiencies of scale and to make sure we had the ROI on sales to investment ratios that would satisfy the financial side of our business. However, one of the results has been stores that no longer have the soul of the past and reflect a chain of stores vs. the warm feeling of a neighborhood store. Some people even call our stores sterile, cookie cutter, no longer reflecting the passion our partners feel about our coffee. In fact, I am not sure people today even know we are roasting coffee. You certainly can't get the message from being in our stores. The merchandise, more art than science, is far removed from being the merchant that I believe we can be and certainly at a minimum should support the foundation of our coffee heritage. Some stores don't have coffee grinders, French presses from Bodum, or even coffee filters.
Now that I have provided you with a list of some of the underlying issues that I believe we need to solve, let me say at the outset that we have all been part of these decisions. I take full responsibility myself, but we desperately need to look into the mirror and realize it's time to get back to the core and make the changes necessary to evoke the heritage, the tradition, and the passion that we all have for the true Starbucks experience. While the current state of affairs for the most part is self induced, that has lead to competitors of all kinds, small and large coffee companies, fast food operators, and mom and pops, to position themselves in a way that creates awareness, trial and loyalty of people who previously have been Starbucks customers. This must be eradicated.
I have said for 20 years that our success is not an entitlement and now it's proving to be a reality. Let's be smarter about how we are spending our time, money and resources. Let's get back to the core. Push for innovation and do the things necessary to once again differentiate Starbucks from all others. We source and buy the highest quality coffee. We have built the most trusted brand in coffee in the world, and we have an enormous responsibility to both the people who have come before us and the 150,000 partners and their families who are relying on our stewardship.
Finally, I would like to acknowledge all that you do for Starbucks. Without your passion and commitment, we would not be where we are today.
Onward…
So is Starbucks really turning itself around by going back to its roots?
John Quelch says some interesting things about Starbucks here>>
Are you listening, Krispy Kreme?
Two perspectives - one for Tom Davenport:
and the other from Google's Marissa Mayer:
The "open-culture" thing is key. I wrote about this a while back in a not-so-subtle entry titled: "Google's Product Development & Management Process Revealed" .
