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Disclosure: VG truly is one of the sharpest minds in the business world, and I'm privileged to work on his newsletter!

Thanks to their activism, we have now been vegetarians for several years, we worry about water, and try to stop wasting natural resources. In many ways they have helped shape my green thinking, by opening my eyes to the news and to our stunning inaction as the planet dies around us. The Silk Milk boycott was their idea, as was their insistence that we should minimize the use of paper towels, etc. etc.

It will be a fun experiment, I believe.

Question: why is this a unique perspective?

Because, all too often, we don't really care about our customers.

What's needed is a simple framework to communicate what it is you are doing and why.

Vijay Govindarajan's post - Obama's Challenge: Communicating a Framework for Change - shows us what Obama should be doing to communicate more clearly.

And he's got to find some of that campaign passion as well.

What should be a simple rendition of "Chant a Psalm" turns into a moving version of their timeless classic:

And here's another version of David Hinds singing the same song in a more traditional style.

But here are some real numbers. If you look at the current cost of health care as a % of GDP, the Republicans should be signing up for the public option. Of course, they don't care about the public - we, the people, that is.

We're being taken for a ride, as usual.

Have a nice day.

It's time, America!

More from Ted Sorensen >>

Updates here >>

Though Indians make up barely half a percent of the U.S. population, between 1995 and 2005, they founded more than 15 percent of all the startups in the greatest technological center (Silicon Valley) the world has ever known.

Read all about it >>

The main idea: wealth is a reward for following God.

So that makes Halliburton, Exxon and the health insurance companies all paragons of virtue. They are doing god's work - ripping off the rest of society.

And people like Stephen Hemsley must be a saints.

Nice.

So how come Jesus was a poor carpenter? Or the Buddha had nothing but a begging bowl? Must be because they weren't very blessed... Poor beggars.

First the insurance lobby, now Big Oil.

Let's allow the insurance companies to deny people health care in order to maximize profits.

Let's look the other way while Oil companies stop alternative energy strategies from taking off...

Is this a last gasp for Capitalism 1.0?

Why is the Bill and Melinda Gates Foundation silent?

Where's the Pope? Again, the silence of "the church" is deafening.

Now, I'm done with Whole Foods.

How does the CEO of a company justify his "politics" when it goes against the brand of his company?

The short answer is: he's not the right person for the job. I mean, you won't see the NRA electing Howard Dean as CEO. So how does Whole Foods have a CEO so out of touch with his customers values? Or his company's values? On Rupert Murdoch's WSJ no less. What's next, FOX?

Bye-bye, Whole Foods.

Additional Reading: On Value and Values by Douglas K. Smith

Let's pass health care reform, and become a civilized country that's run "for the people."

A patient in Illinois was charged $12,712 for cataract surgery. Medicare pays $675 for the same procedure. In California, a patient was charged $20,120 for a knee operation that Medicare pays $584 for. And a New Jersey patient was charged $72,000 for a spinal fusion procedure that Medicare covers for $1,629.

Whew.

Wake up everybody!

This is, all too often, the "corporate way." We pay lip service to customers, but in fact, we don't do anything to actually make the customer experience any better.

Customers are not our first priority. Really.