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The Founding Fathers didn’t envision corporate personhood, or Citizen’s United.

In fact, I wonder what they’d think about capitalism as an enemy of democracy and a grave threat to the very survival of life on Earth.

Is democracy doomed?

What must we do to save capitalism from itself?


Enter Phil Kotler. The legendary marketing guru is marketing a new sort of product these days. He is trying to fix Capitalism, a system he believes has helped create more wealth for more people than any other economic model.

Says the esteemed Professor Kotler (he’s taught at Northwestern for 50 years!) >>

“Capitalism must evolve to serve the needs of all citizens, not just the very affluent. Our goal is to discuss the 14 Shortcomings of Capitalism and systematically analyze the problems and potential solutions. We want to gather opinions and recommendations from everyone - and begin the process of saving capitalism from itself.”

It’s great to see one of the greatest capitalist minds working on reforming capitalism with a capital C.

According to Kotler, the current state of capitalism is falling short because it:

1. Proposes little or no solution to persistent poverty

2. Generates a growing level of income inequality

3. Fails to pay a living wage to billions of workers

4. Doesn’t create enough human jobs in the face of growing automation

5. Doesn’t charge businesses with the full social costs of their activities

6. Exploits the environment and natural resources in the absence of regulation

7. Creates business cycles and economic instability

8. Emphasizes individualism and self-interest at the expense of community and the commons

9. Encourages high consumer debt and leads to a growing financially-driven rather than producer-driven economy

10. Lets politicians and business interests collaborate to subvert the economic interests of the majority of citizens

11. Favors short-run profit planning over long-run investment planning

12. Should have regulations regarding product quality, safety, truth in advertising, and anti-competitive behavior

13. Tends to focus narrowly on GDP growth

14. Needs to bring social values and happiness into the market equation.

So that’s my latest project - helping Kotler and friends get the word out and make a difference.

Like the $300 House Project, I’m helping build an “ecosystem of concerned folks” to face the challenge.

We began by enlisting the Huffington Post as our media partner. 

We now have a FIXCapitalism channel; we’re slowly beginning to get some attention with these articles:

Check out our FIXCapitalism website, read the book, like our FIXCapitalism Facebook page, and follow us on Twitter.

The future is too important to leave in the hands of the corporations and their paid stooges - the politricksters in D.C.!

Can you help? Connect us to others who are interested - who may have a point of view they want to share - and can help move the conversation forward. Join us!

Help spread the word!

In McKinsey's latest survey on business technology, few executives say their IT leaders are closely involved in helping shape the strategic agenda, and confidence in IT's ability to support growth and other business goals is waning.  Furthermore, "executives' current perceptions of IT performance are decidedly negative."

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This sort of criticism of IT is not new.  

In fact, it goes all the way back to Nick Carr's 2003 IT Doesn't Matter article in Harvard Business Review. At the time, Carr managed to infuriate the CEOs of numerous IT companies, including Craig Barrett, Intel's CEO, along with Bill Gates and Larry Ellison.

"My point, however, is that it (IT) is no longer a source of advantage at the firm level - it doesn't enable individual companies to distinguish themselves in a meaningful way from their competitors. Essential to competitiveness but inconsequential to strategic advantage: that's why IT is best viewed (and managed) as a commodity."

- Nicholas Carr

At the time, there were numerous rebuttals to Carr's view, but none more powerful than the one from John Hagel and John Seely Brown.  They argued:

  • Extracting business value from IT requires innovations in business practices. In many respects, we believe Carr attacks a red herring - few people would argue that IT alone provides any significant business value or strategic advantage.
  • The economic impact from IT comes from incremental innovations, rather than "big bang" initiatives. A process of rapid incrementalism enhances learning potential and creates opportunities for further innovations.
  • The strategic impact of IT investment comes from the cumulative effect of sustained initiatives to innovate business practices in the near-term. The strategic differentiation emerges over time, based less on any one specific innovation in business practice and much more on the capability to continuously innovate around the evolving capabilities of IT.

According to JH3 and JSB: far from believing that the potential for strategic differentiation through IT is diminishing, we would maintain that the potential is increasing, given the growing gap between IT potential and realized business value.

So how does IT become more strategic?  

The Wall Street Journal's Rachael King recommends:

CIOs also need to bring some transparency to their operations by sitting down with business leaders and going over the budget and setting priorities together. The CIO needs to also actively market how the IT department is driving value in terms that business can understand. For example, Intel CIO Kim Stevenson recently published an annual IT report where she detailed how her department implemented advanced data analytics that helped drive $351 million in revenue for the company.  

The ability for Ms. Stevenson to demonstrate the value of her organization's work in dollars and cents is changing how IT is perceived in the company. It changes the relationship from that of a service provider, a department that helps people set up servers or configure PCs, to one that uses technology to solve business problems.

CIOs must demonstrate and quantify the business value of IT.

What does this mean for the sales people of IT company's trying to sell to CIOs?  It means that the role of the CIO is often supplanted by business executives.  (In my discussions with our clients, I often emphasize this point.)

IT is so strategic, one could argue, that it is no longer left to IT.  Often it is CMOs and other non-IT business executives who are actively pursuing the mobile, social, and analytics strategies that are creating the organizational pull for new approaches to rapid application development, and as a by-product, the cloud services offerings needed to enable those strategies.

The new generation of IT will support new business strategies. This means that any vendor selling IT solutions will have to speak the language of business strategy.  And most importantly, the vendor will have to show the client how to achieve the "promised" benefits of IT.

So here's the takeaway: CIOs must work on getting a place at the strategy table.  When they do, they are viewed as effective business partners.  What must the CIO do to be viewed as a strategic partner?


- Does your company have a clear view of how advances in IT (Big Data, AI, IoT, Cloud Computing) is likely to reshape your relevant markets over the next five years?

- What areas of business growth can IT contribute to?

- Does your company have an equally clear view of the implications for the changes you will need to make to continue to create value?

- Are these views shared effectively among your senior managers across the organization?

- Does senior management recognize the risks and uncertainties as part of the decision-making process?

- Has your company been sufficiently aggressive in using IT to improve strategic areas of your operations?

- Are there opportunities to use IT to improve operations around existing products and services?

- Are their opportunities to use IT to significantly reduce costs and cycle time in existing work processes?

- What are the data sources? How will you monitor them? How do you trigger events based on the intelligence gathered from the data? Is there a profit or cost-savings optimization opportunity?

Why CIOs should be business-strategy partners Feb 2015, McKinsey
Most CIOs are Not Seen as Influencing Corporate Strategy: Report, Feb 2015, Wall Street Journal
Public Cloud a first choice for minority of projects: Gartner CIO survey, March 2015, ARN

How does innovation happen? Most company's struggle to understand how innovation works, often confusing creativity with innovation. In today's tacit, knowledge-based creative economy, innovation and differentiation rarely come from one distinct source. Rather, innovation evolves from:

  • new ways of thinking,
  • new business models,
  • new processes,
  • new organizations (or new collaborative inside/outside team structures),
  • and new products (offerings including services)
Screen Shot 2015-05-11 at 7.46.08 AM.png
In his classic book - Innovation and Entrepreneurship, the late Peter Drucker found seven sources of innovation. The first four sources were internal, inside the enterprise, whereas the last three are external, outside of the company.

1. The Unexpected
2. Incongruities
3. Process Needs
4. Shifts In Industry And Market Structure
5. Demographic Changes
6. Changes In Perception
7. New Knowledge

A good description of the seven sources is here. Unfortunately, not everyone stumbles into innovation like the legendary 3M Post-It notes, or the unexpected discovery of Aspartame, but innovation can, and should be pursued in a systematic way.

Larry Keeley's Ten Types of Innovation: The Discipline of Building Breakthroughs gives us a glimpse into how that might be:

Screen Shot 2015-05-11 at 7.46.19 AM.png
Here is an added insight from Keeley and friends: the things we love in the world--the services and systems we value and use--are the ones that make it easy to do hard things.

What does all of this have to do with business results?

Clearly there is plenty of room for innovation when it comes to designing superior, differentiated experiences for customers.  Every interaction with your customer can be differentiated, integrated with the purpose of the customer.  Make it easy to do business with you, said Jakob Nielsen, the web usability expert, many years ago.

What about the power of ecosystems?  At the individual level, ecosystem thinking can help you create better ideas. it's all about disorganization.

Ideas need to be sloshing around or crashing in to one another to produce breakthroughs:

  • Research shows that the volume of ideas bouncing about make large cities disproportionately more creative than smaller towns.
  • Having multiple hobbies allows your brain to subconsciously compare and contrast problems and solutions, forming new connections at the margins of each.
  • Similarly, reading multiple books at the same time vs serially lets your brain juxtapose new ideas and develop new connections.
  • Wandering minds are more creative.
  • Studying a field "too much" doesn't limit creativity -- it does the opposite. More ideas banging about just produces even more ideas.
  • The "accept everything" mantra of brainstorming doesn't work. Debate is far more effective. Let those ideas fight.
  • ADD and bipolar disorder are both associated with greater creativity. When you're drunk or exhausted your brain is poised for breakthroughs.
  • Even with teams, it's better to mix up experience levels, familiarity with one another and other factors to keep things rough around the edges.
And at the organizational level, there's ecosystem strategy.  That's a post unto itself...

- How do you make it easy for the customer to do business with you?
- What outcomes do you want to see?
- What is required to achieve those outcomes? 
- What must be done? What needs to change?
- How do we make innovation a embedded process?

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Surely Richard Scarry would approve!

There's plenty of advice out there for UK-based TESCO' s new CEO Dave Lewis as pledges to return to the core of Tesco's business, "in price, availability and service."  

For me, there's a critical question: what one change will deliver an 80% difference in results?

I think I know.  I spent 6 months visiting TESCO at least twice a week when I was in Hertford, and all I can say is "wow." If you just view TESCO with the eyes of a typical US customer, it's obvious what that 80% difference is. 

There really aren't as many difficult calls as it seems.  

So, what's the one thing TESCO has to focus on?  Restocking shelves to meet demand during and after peak traffic.  

Every evening, right after after-work traffic died down, here's what the TESCO produce section would look like:

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And that's not all, their soft drinks are not replenished either. So if you go buy a Dr. Pepper in the morning, and then come in the next day - guess what?  No availability.  

This was a problem all over England.

Dave Lewis, just fix it.  Whatever it is they do here in the US to keep stocks replenished, copy it.

That's it. The one thing that will save TESCO.

The legendary reggae band releases the 2012 version of the Barack Obama Song >>

The 2008 video version is here >>

I know what some of you are thinking - "Well, did America have a soul to begin with?" I happen to think it did. For me the soul of America is "We, the people..."

Furthermore, I'm quite sure that people, as defined by our founders, did not mean corporations. (See what Charles Handy has to say >>)

But to get back to the topic of inclusivity, I'd like to make a shameless plug for our new book, co-authored with University of Michigan's Professor Michael Gordon, called Inclusivity: Will America Find Its Soul Again?

inclusivity bookbuy now

BUY now >>

So what's all the fuss about? The book is about asking questions:

  • How can companies take better care of their employees--and thrive?
  • Why don't they see the opportunities in creating social value?
  • Do Americans think we have a fair distribution of wealth?
  • What are new means of putting our collective talents to work?
  • How can communities take the lead in creating opportunity?
  • How can public education prepare all students for the future?
  • How can better health care be made available without doctors?
  • How can communities do something about global warming?
  • How can you make a difference?
  • Why should you care?

Inclusivity: Will America Find Its Soul Again is a book of questions, hints, and suggestions about creating more opportunity for more people--starting with the USA, but looking at and learning from the rest of the world.

The very idea of the "United" States is based on the principles of inclusivity--all men and women are created equal under the law. But we seem to have lost our conviction that inclusivity is possible or even to be desired. The current divisive political climate, along with economic uncertainty, has fostered an atmosphere of fear and narrow-mindedness across the country.

What can we do in the face of this reality? The choice is not easy, but it is clear. Either we will decide to be more inclusive, or we will turn against each other - finding reasons to divide ourselves, not just from each other as citizens, but also from a shared future.

The USA, unless we decide otherwise, will become simply the SA.

This book is dedicated to an inclusive future for all our children, including my daughters M and K, and the idea that the United States is still the last best hope for democracy and inclusivity. We won't have one without the other.

The book includes the following sections:

  • Inclusive World
  • Inclusive Entrepreneur
  • Inclusive Economy
  • Inclusive Cities
  • Inclusive Education
  • Inclusive Health
  • Inclusive Leadership
  • Inclusive Future
Let us know what you think!

P.S. - We don't want this, do we?

I'm guilty. 

I go to my local bookstore, drink a coffee and browse the shelves. When I get home, I rush to the computer and buy the books I fancied - online! If it's a business book, I download a copy on my digital reader, and if it's a literary work, I buy the physical book at a discounted price. 

As a way to assuage my guilt, I've thought of some ways to help my local bookstore survive - because, like so many of us, I love the physical bookstore experience - nothing beats the Zen practice of disinterested info-grazing - and I'd like to continue to enjoy it.

However, I notice at my local Barnes & Noble that they're busy selling Nook ereaders in every cranny. [Do they really think they can compete with the iPad or even Kindle?] Is this really going to save the physical store?  Nope. 

Most likely, it's an idea dreamt up by the financial types at headquarters who've been "missioned" to tap into the digital value-stream. After all, why should B&N just stand there and watch their profits drift lazily down a South American river? It's important to note that despite B&N saying the Nook is a "success," they still rely on brick and mortar stores (retail and college bookstores) for over 75% of their revenue and the competition is going to become even more intense with dozens of new tablet and reader devices being introduced this year.

And how does B&N take a trip down the Nile? Apparently, the secret sauce is that they allow Nook owners to take their devices into any B&N physical store and read any e-book for free. Nooktalk tells us  that in reality, it's not exactly a seamless reading experience.  And now that Amazon allows Kindle owners to "lend" books to each other, the Nook may find itself in the, ahem, corner.

So what can your local bookstore do to take advantage of its strengths? 

Here are three suggestions to shake up the physical bookstore business model:

Daily Book Rental
Why can't the bookstore become a pay-as-you-read library? As a kid growing up in India, I remember borrowing books (alright, some these were Asterix and Tintin comics) from the bookstore for a daily fee.  This business model shows some reverse innovation promise. Can you imagine "tiered pricing" linked to free coffee rewards?  Sign up for the all-you-can-read buffet. And of course, we get to pay fines if we return our books late.

Publish and Distribute Local Books
What if a physical copy of your book gets published in-store and sold in your town's bookstore?  Can you visualize a "Newbie Authors" section where one copy of your book gets to sit on the shelf for a week?  If it doesn't sell in a week, you can either pay for shelf space or you can buy your books back.  The minute you or your mother buys your Great American Novel, a new one is printed and placed on the shelf. The top 5 bestsellers in each town get national distribution and placement for a week.  Book fest!

Nurture Communities of Interest
Some book stores think they are already doing this by sponsoring author readings and cheese tasting events.  But what we need is more focused on the actual needs and interests of the customer - practical and impractical.  Here are some examples of the types of participatory communities that could be grown and nurtured in your local bookstore:

  • Healthy Living
  • Relationships
  • Entrepreneurship
  • Food + Wine
  • Storytelling/Writing
  • Music
  • Art History
  • Travel

How does a bookstore do this?  If you're Barnes and Noble, you could hire retired teachers to do this; pick people who are enthusiastic and spread their love of the subject.  If you're a small bookstore, you can still find enthusiastic community leaders to do the same - in fact you can specialize, and create a niche around the main clientele in your store.

Does all of this sound a bit off the wall?  Good, then it's worth a try.  The Nook, I'm sorry to say, isn't going to save Barnes & Noble.

P.S. Over at HBR, Sarah Green gives us another suggestion: Amazon should partner with Independent Bookstores!

Michael Gordon's book, Design Your Life, Change the World: Your Path as a Social Entrepreneur [A GUIDE for CHANGEMAKERS] is for changemakers - the people and organizations that want to make a difference in the world. 


The book tries to answer two questions, says Professor Gordon:

1) How can organizations best address important societal problems such as poverty, inadequate health care, sub-par education, and an unhealthy planet?

2) What's the best advice for students who want to address these issues and still live lives of relative comfort?

The reason I'm helping the professor is because now, more than ever, we need the brightest students to tackle the world's biggest problems. And the oil-coal-nuclear lobby isn't making things any easier...

Are you a changemaker?  Go find out >> 

P.S. - you can download the PDF version here >>

I don’t watch TV much but I just caught a clip of Richard Branson promoting his book Screw Business As Usual. Looks like he’s on the same page as Stuart Hart - who has been essentially saying the same thing for twenty years.  They ought to compare notes!

What was funny was watching Branson sit there as the producers had him wait and wait for his three minute interview.  He was clearly in distress - the anguish of the entrepreneur who can’t bear to waste time - as he smiled and waved every time they turned the camera on him. 

The book is available later this month… have a Happy Green Christmas!

Sometimes not knowing what you’re doing can help you do it.

Here I make a fool of myself at the Guardian’s Activate2011 conference in London:


Thanks, Adrian!  Read the article here >>

And if you haven't already, submit your ideas to the $300 House Open Design Challenge!

The final Harvard Business Review post in the series, and hopefully the start of some real change at the bottom of the pyramid.

Our goal is to go social for social business. Can social co-creation help the poor?


Keeping fingers crossed.  Thanks to Ingersoll-Rand for the sponsorship and to all the judges and advisers at!  Thanks jovoto and COMMON. Thanks Shaun.

Thanks also to Scott Berinato at HBR and of course - VG, my partner in crime.

For the past two years I have been conducting some extensive testing with a number of my clients in various fields - software, consulting services, academics, non-profits, entertainment, and self improvement - and here's what I came up with at the end of the study. I'm interested in one metric - conversion to sales.


Conversion to Sales

Website: 29.5% of sales
Facebook: 4% of sales
Twitter: 1.5% of sales
Print: 2% of sales
Book: 9% of sales
E-book: 7% of sales
Email newsletter and blog combined: 42% of sales
Seminars: 5%

The old rules of online marketing beat social media by a mile, period.

See you later, FB and Twitter... 

This chart by the folks at the Eurasia Group, got me thinking. Something just doesn’t make sense:


Then it hit me.  This is a rather conventional way to screen for global opportunities.  If we looked at other screens like “innovation potential,” “middle class expansion rate,” “Gini coefficient shrinkage,” or “corruption index,”you’d see a very different picture.

Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk
View more documents from Jeremiah Owyang.

I was recently going through this report by Altimeter’s Jeremiah Owyang when a  “Deja-Vu all-over-again” wave came over me: this is exactly what happened with corporate community managers - back in the heady days of “community” (see JH3’s Net Gain). 

Except that there was a third career path: striking off on your own. 

That’s what I did with Double Loop Marketing. And it’s still the best professional decision I ever made.

Seth Godin posts a very insightful blog entry on the HBR site. He's talking about the challenges of marketing at the bottom of the pyramid:

When someone in poverty buys a device that improves productivity, the device pays for itself (if it didn't, they wouldn't buy it.) So a drip irrigation system, for example, may pay off by creating two or three harvests a year instead of one.

Read all about it >>

The Solar Electric Light Fund's Bob Freling has posted an entry in Harvard Business Review about his Solar Integrated Development (SID) Maturity Model and how it fits into our concept of the $300 House.

Here's Bob waxing eloquent:

Together with potable water, nutritious food, accessible health care, educational opportunity, and economic empowerment, the $300 House completes this virtuous ecosystem in which individual households and their communities can march hand in hand towards a bright and sustainable future.

Read the whole post The $300 House: The Energy Challenge >>

The $300 House Challenge is showing us that individuals and companies are willing to make a difference.

Check out WorldHaus from Bill Gross and his team at IdeaLab. Read his Harvard Business Review post on the "design challenge" here >>

The Gap screws up with their logo redesign. A giant failure of imagination in the boardroom.

But Umair Haque asks the right questions:

  • Do designers have a seat in the boardroom -- or just in the basement? How often does your CEO ever talk to a designer?
  • Are designers empowered to overrule beancounters -- or vice versa?
  • Is the input of designers considered to be peripheral to "real" business decisions -- or does it play a vital role in shaping them? Is design treated as a function or a competence?
  • Are designers seen just as mechanics of mere stuff -- or as vital contributors to the art of igniting new industries, markets, and catgeories, sparking more enduring demand, building trust, providing empathy, and seeding tomorrow's big ideas?
  • How much weight does senior management give to right-brained ideas, like delight, amazement, intuition, and joy? Just a little, a lot -- or, as for most companies, almost none?


We all need to wake up. The Chamber of Commerce approach to design isn't going to work anymore.

David Smith's HBR post on the financial challenge of the $300 House raises some very important issues:

Cracking the challenge of slums is the world's biggest problem of the next quarter-century, because the ecology of slums and the ecology of cities are linked. We cannot have a healthy global economy without healthy cities, and we cannot have healthy cities without tackling slums.

Join us >>

We're building a "creationspace" (JSB's word) for the $300 House-for-the-Poor at >>

Please sign up, and tell your friends!

The political intentions of our GOP friends would leave the US with a hollowed-out economy.

Here is an example of how Obama’s unpopular bail-out for the auto-industry led to the creation of a new and critical cleantech industry - electric batteries - in this country. What say you, FOX News?


Good for you Alex Bogusky! Can this ex-ad-man save the planet?

More on Hunter Lovins and Catherine Greener >>

Go J.R.! Note he mentions my client - the Solar Electric Light Fund. Stay tuned for more news about them...

I like the SolarWorld ads Hagman does quite a bit. Here he's talking to Sue Ellen (who seems to be blaming him for BP's mess in the Gulf):

Shine, baby, shine! Well said, Larry Hagman!

The thing about Hagman is he put his money where his mouth is - years ago - by converting his estate to solar, before solar was cool.

Jail time for these environmental terrorists.Call your congressperson…

For the first time, in 2010, online advertising will pass traditional advertising on TV and print:


While this is remarkable, I can tell you where the highest ROI is. 

It's with the Republican party.  You can buy every single Republican vote for a paltry $34 million, as the health care circus has shown us.

Wow. Who needs Google when all you need is the budget for one Superbowl ad.  Think about that: all it takes to buy the entire GOP is one Superbowl ad.  There goes the future of our country. 

PS - On a side note, I wonder what it takes to buy our Supreme Court... 5 bucks to Clarence Thomas' wife?

Just a few days ago I praised Forrester’s decision to create individual blogs for all their analysts.  So they finally get it, I thought.  Boy, was I wrong!

Yesterday I noticed how their migration to the new blogging platform was executed:


Yes, that’s the dreaded “The requested page could not be found” message. 

Apparently, for Forrester, moving to a new platform means all old URLs die.

This is just so wrong. Linkrot is a common mistake that companies and institutions make all too often. For this to happen at an institution like Forrester shows me they don’t understand web basics.  Don’t get me wrong, a lot of big companies have made this mistake, but for Forrester it’s inexcusable!

Maybe Forrester should have a chat with Jakob Nielsen.  Check this:

Any URL that has ever been exposed to the Internet should live forever: never let any URL die since doing so means that other sites that link to you will experience linkrot. If these sites are conscientious, they will eventually update the link, but not all sites do so. Thus, many potential new users will be met by an error message the first time they visit your site instead of getting the valuable content they were expecting. Remember, people follow links because they want something on your site: the best possible introduction and more valuable than any advertising for attracting new customers.

At other times, it becomes necessary to re-architect a site and impose a new structure. Even then, the rule continues to be: you are not allowed to break any old links. The solution is to set up a set of redirects: a scheme whereby the server tells the browser that the requested page is to be found at a new URL. All decent browsers will automatically take the user to the new URL, and really good browsers will even update their bookmark database to use the new URL in the future if the user had bookmarked the old URL.

I remember when the same stupid mistake was made by Harvard Business Review back when they switched domains from to Overnight, they destroyed their online ecosystem, as Forrester has just done.

What’s the big deal, you ask?  In today’s connected world, this is brand destruction plain and simple. Not the way to build an attention platform.

In 2000, back when I was working at a large software company, I was responsible for building their online communities. And part of the challenge was trying to explain to executives that “marketing is a conversation” and that conversations occur between people - opinionated, passionate people - not PR departments.

I’d make everyone read the cluetrain manifesto.

People are brands. And like brands, they can be fake or real. The real dilemma is this - is there a line, a demarcation between the voice of the company and the voice of the individual?

My point has always been this: when companies allow their employees to blog, they are strengthening their brand by making connections, building relationships, improving the quality of the conversation with the market, etc. etc.

And yes, there are times when people go off the deep end and act unprofessional. So you’ve got to have an employee blogging policy; and these days that means you’ve got to have a social media policy which covers Twitter, Facebook, and god-forbid, MySpace, along with the rest of the social stuff.

But all of this boils down to common sense; see Sun’s, Oracle’s blogging policy, for example.  The older version spelled it out like this:

1. Do not disclose or speculate on non-public financial or operational information. The legal consequences could be swift and severe for you and Sun.

2. Do not disclose non-public technical information (for example, code) without approval. Sun could instantly lose its right to export its products and technology to most of the world or to protect its intellectual property.

3. Do not disclose personal information about other individuals.

4. Do not disclose confidential information, Sun’s or anyone else’s.

5. Do not discuss work-related legal proceedings or controversies, including communications with Sun attorneys.

6. Always refer to Sun’s trademarked names properly. For example, never use a trademark as a noun, since this could result in a loss of our trademark rights.

7. Do not post others’ material, for example photographs, articles, or music, without ensuring they’ve granted appropriate permission to do this.

8. Follow Sun’s Standards of Business Conduct and uphold Sun’s reputation for integrity. In particular, ensure that your comments about companies and products are truthful, accurate, and fair and can be substantiated, and avoid disparaging comments about individuals.

When it comes to thought-leadership or a CEO blog, the voice of the individual is even more important.

Forrester gets this, finally.  In a recent blog post, Cliff Condon, Forrester’s VP in charge of their social media efforts, explains the company’s official position on the topic of analyst blogging:

   1. Forrester wants more analysts using social tools because it makes for better research.  The research we write for clients has always depended on a rich two-way conversation with experts and practitioners in the marketplace.  The rise of social tools like blogs and Twitter allows analysts to extend that conversation with more people in the marketplace.  The more smart people our analysts interact with, the better our research will be.  That’s the basis of the Groundswell.  Therefore, Forrester is investing in building social tools and associated best-practice training for our analysts so that more of them get involved. 

   2. We are building a new blog platform to provide each analyst with a personal blog.  Our platform today supports team blogs based on the professional roles we serve - such as the Forrester Consumer Product Strategy blog.  The new platform we are building will allow our analysts to also maintain an individual blog on their coverage area.  We are doing this so that our analysts can have direct conversations with key players in the marketplace and so clients have the flexibility to engage at an individual analyst level or a team level.

   3. We want to make it easy for our clients.  Our clients rely on us to help make them successful.   They have told us that they are starved for time - they subscribe to our services in part because they conveniently get the insight they need from us and others who join in the Forrester conversation.  Therefore, we can best serve client needs by placing all of our blog content in one place (at, and put it in context alongside the rest of our data and analysis.

I hope that adds some clarity to what we are working on - I’ll share more as we move closer to roll-out later in the quarter.  However, I felt it necessary to add to the conversation now since there has been discussion about analysts’ brands and the Forrester brand.  The fact is we want to do everything possible to give analysts a high degree of visibility. Giving every analyst a personal blog is a step toward that goal. Our analysts’ reputation and our own are tied together.  Our new blog platform is being designed to boost them both.

Definitely a step in the right direction for Forrester.

Every now and then, a CEO or company founder asks me one (or both) of these two questions:

1) must I have a separate blog from the company site?
2) do I have to use my name on the blog?

My answer depends on the individual. It's quite simple, really.

If I think they're a thought-leader in their industry - that's to say their opinions and ideas lead the field - then I often encourage them to blog under their own name on a blog that stands outside their company domain (more on that in a second).

The key assumption is that they are thought leaders. If  I don't get this assumption right, we are all wasting time. There's no point setting up a double-loop model if you aren't going to have something important to add to the conversation. Here's what to do instead: have a company blog, put your press releases on it, and talk about your products. Have your agency Twitter and Facebook away to their heart's content.  Just don't call it thought leadership, because it isn't.

So, now that we've established that, let's look at what is thought-leadership. 


How do you know you are a thought leader?  Here are some clues:

1) people you've never heard of start emailing you long (relevant) notes about something you said on your blog

2) your clients start reading your blog - so do analysts, journalists, and others you respect

3) you notice your blog gets ten times more traffic than your company website

4) you start getting calls from prospects asking for your services (and products)

If these four things don't happen, (1) you're not blogging right, or worse, (2) you aren't a thought leader.

Now let's talk about individuals and why using your name is actually a very good idea.

Authenticity. People relate to other people.  We see this in entertainment: Oprah, Martha Stewart, David Letterman, Elvis, Bob Marley; in sports: Shaun White, Cristiano Ronaldo, Pele, Ali (and unfortunately Tiger Woods); and in business: Warren Buffett, Bill Gates, Richard Branson, Jeffrey Immelt. So if you're the founder or CEO, and you have a message worth getting out, you want people to know who you are. The connection is personal not corporate.

Passion. If you believe fiercely in what you say, do, and think, then it is this passion that people want to connect to - directly. Without that PR person.  Passion can't be staged.

Trust. Your voice as an individual is far more trustworthy than a faceless corp. And you are believable when you believe.

Findability. People search for names.  So if you write a book, they'll search for you, the author. "Byron Katie"* gets 10X more searches than "The Work," for example.

Longevity. As a person, you live till you die. You may switch companies, or labels, or publishers.  You, the brand, stays constant. Your attention platform is how you go direct to the customer, no resellers necessary. Your followers stay with you forever.

Ideas. Companies don't have good ideas, people do. Good ideas originate in the heads of your people.  These are your thought-leaders. Don't make them anonymous thinking this will help your company; it won't.

The Brand. Too much has been said about you, the brand. A company can renovate its brand by hiring an ad agency.  You, on the other hand, have the opportunity to be real.

Lately, even large companies are seeing the benefits of using thought leaders as ambassadors for their brands. 

So we see Don Tapscott and Tammy Erickson* at NGenera, JSB* and John Hagel* at Deloitte, Chris Meyer at Monitor, etc. etc.

At academic institutions we see examples like Vijay Govindarajan* at Dartmouth and Tom Davenport* and Larry Prusak* at Babson College.


The CEO blog works well for startups and SMBs as well: Gaurav Bhalla* for Knowledge Kinetics, Francis Cholle* for The Human Company, Dean McMann* for McMann & Ransford, Phil Townsend* at Townsend and Associates, Bob Freling at SELF, and Steven Feinberg* at Steven Feinberg Inc.

When a blog is shared - i.e. when more than one executive participate -  then it is alright to pick another name, usually connected to the topic we want to blog about. See: Steve Lesem* at Mezeo.

* disclosure: Tammy Erickson, JSB, JH3, VG, Tom Davenport, Larry Prusak, Gaurav Bhalla, Francis Cholle, Dean McMann, Phil Townsend, Bob Freling, Byron Katie, and Steve Lesem are some of my clients.

Vijay Govindarajan on the HBR blog: The U.S. Must Grab the Lead on Green. High time our business leaders started leading, as VG encourages them to do. 

According to VG:

At the company level, many energy businesses are unwilling to cannibalize their existing services and their current investments. At the national level, the same dynamics are in play. Aided and abetted by the U.S. Chamber of Commerce, the traditional energy lobby (oil, coal) is using its political and economic muscle to stifle innovation in alternative energy and clean technologies.

Don’t get me started on the losers at the US Chamber of Commerce!


A nice story from the World Bank blog about a grass-roots organization's efforts to stop petty corruption in India and around the world:

...the idea was first conceived by an Indian physics professor at the University of Maryland, who, in his travels around India, realized how widespread bribery was and wanted to do something about it. He came up with the idea of printing zero-denomination notes and handing them out to officials whenever he was asked for kickbacks as a way to show his resistance. Anand took this idea further: to print them en masse, widely publicize them, and give them out to the Indian people. He thought these notes would be a way to get people to show their disapproval of public service delivery dependent on bribes. The notes did just that. The first batch of 25,000 notes were met with such demand that 5th Pillar has ended up distributing one million zero-rupee notes to date since it began this initiative. Along the way, the organization has collected many stories from people using them to successfully resist engaging in bribery.

I like it. Now let's send some "zero dollars" to the Famous Five justices Supreme Court, the Blue-Dog Democrats, and the entire Republican party.

This is what we are fed daily... small wonder we don't watch the news!

Go Google, Go!

It's time. The Chinese government never has any qualms about "doing evil," so it's good to see Google stand up for some principles.


This is how the government in the UK is helping the public understand the significance of Copenhagen. 

In the US we've got Sarah "Snake Oil" Palin - who is only too happy to urge a boycott.

Why is she still in the news?

This is something that keeps happening with IBM's FTP server.


I was just trying to download this report: Seizing the advantage. When and how to innovate your business model"...

I have to say, this happens all the time on the site.

What's going on IBM? This is not exactly the best way to win friends and influence prospects.

P.S. - will let you know if I ever get to the document!

UPDATE: Not sure if this is the same document, but I found it on the UK site.

UPDATE #2: Look what I found at Booz >>

UPDATE #3: And this from EY >>

Orit Gadiesh on Curiosity

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How do you encourage curiosity across a global organization?

"Many consultants out there would rather just give answers and are even afraid to ask questions. We deliberately hire people who aren't like that, even early in their careers, and senior consultants coach them on how to be inquisitive. Sometimes that means asking a client's managers very difficult questions, really pushing them hard to reveal or do things they're not comfortable with--getting a CEO to explain lagging sales, for example, or to acknowledge why a competitor's pulling ahead. Other times that means encouraging constructive dissent--deliberately engaging with people who disagree with you and being willing to probe them on their point of view. That can be tricky, but persistent questioning usually produces the best solutions."

- Orit Gadiesh in an interview HBR, Sept. 2009

Remember when she debuted?  Too bad her purple reign is over...

According to MIT and the Internet, this is who I am (click to enlarge):


Find out who you are here >>

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