My Services

My primary service is Double Loop Marketing:

building thought-leadership websites to attract and retain your target audience and then converting them to paying customers over time. It's about demand generation- getting the most qualified responses at the lowest possible cost.

Find out about my clients and projects here.

I offer the following services:

Speaking Services
FEE RANGE 20.0k to 25.0k
Topics:
- Competing in Brand Ecosystems
- Double Loop Marketing: How to Dominate your Online Ecosystem
- Stop Selling, Stop Advertising
- Wake up Y'all! Employee Engagement Re-examined
- A Crash Course in "Business Creativity" for Executives
- Where's your Brand? Strategies for Getting and Keeping Attention
- Open Innovation: How to Find Ideas for your Next Product
- Executive Blogging 101
- 99 Ways to Optimize Your Digital Business
- The Perils of Greenwashing and other Missteps in Cause-Related Branding
- Tough Questions You Don't Want To Ask about Your Company's Future (with a special look at India and China)
- 95/5 is the New 80/20
contact me

Business Strategy Advisory
How to Compete in your Marketspace
Branding Strategies
Customer Acquisition Strategies
Positioning Strategies
Business Model Configuration
Attention Management
Referrals to Industry Thought Leaders
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Site Building & Positioning
Micro-Sites
Personal Sites for Thought Leaders
Commercial Sites
Double Loop Marketing Sites
Blogs
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Site Rebranding
Redesigning sites to improve:
- marketspace position
- conversion rates
- brand awareness
- traffic and reach
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Thought Leadership
Webinars
Articles
White Papers
eNewsletters
Thought-Leadership Events
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Online Marketing
Market Research
Online Ecosystem Analysis
Ecosystem Penetration
Search Engine Optimization
Prospect Targeting
Opt-in List Building
Privacy Policy Development
SPAM Law Compliance
eCopywriting
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eCommerce Optimization
Visitor Experience/Usability
Clickstream Analysis
Site Availability Monitoring
Offer Generation
eMerchandising
Conversion Optimization
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I provide a one-stop turnkey solution - with monthly maintenance (strategy, process, content, webinars, ebooks, email marketing, ad-campaigns, etc.)
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I also provide an iron-clad guarantee:
either I meet our performance objectives, or you don't pay my fees due!
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