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WHAT THEY SAID:

"Christian constantly brings brilliance, creativity and a deep sense of integrity to everything we have done together. What more could you ask for?"
- John Seely Brown,
former Chief Scientist of Xerox Corporation and the Director of Palo Alto Research Center (PARC)

"Christian Sarkar is a master at using online media to generate a strong return on marketing spend. He provides a rare combination of design for usability skills and clear understanding of the economic levers driving marketing performance. His unique approach to Double Loop Marketing builds upon the virtual community concepts I outlined in Net Gain. Christian brings proven experience in helping vendors cost-effectively find and convert prospects to customers . . . and then building in the feedback loops to rapidly improve performance over time."
- John Hagel, Management consultant and former global leader of McKinsey & Co.'s Electronic Commerce Practice

"Christian Sarkar's unconventional techniques are based on sound marketing principles. Don't be fooled by the apparent simplicity of his techniques; few people know online business as well as this..."
- Raj Srivastava, Roberto C. Goizueta Chair in Electronic Commerce and Marketing Goizueta Business School Emory University

“Christian Sarkar does a brilliant job of crafting pragmatic and effective web presences and web marketing efforts for his clients. He knows what it takes to establish a web identity, build content, drive traffic and all the million little details that distinguish his services as among the best available today. Last but not least, he’s a pleasure to work with and to learn from.”
- Douglas K Smith,
consultant, author, innovator

Lately we have discovered one Christian Michael Sarkar .... His Double Loop Marketing aids intelligent companies to use brainwaves to sell their wares and services to the many knowledge professionals who have real disposable income in the great out there. You can read about his Double Loop services. In fact, Sarkar thinks “Shooting Birds and Catching Fish” is a perfect explanation of what Double Loop is all about.
His marketing process, when linked with very substantive content, can increase your pool of qualified prospects by more than 300%.
- William Dunk,
William Dunk Partners, Inc.

"Christian is a source of great ideas. His enthusiasm is second only to his knowledge about how to get attention in the marketspace. If you need quick results, hire him ASAP."
- John Tammaro,
former SVP, Masius, New York;
former Sr. Strategy Manager, General Electric

"Christian's uniqueness lies in his ability to bring fresh perspectives to familiar issues, to quickly identify and analyze emerging issues, and to distill the results into clear, concise observations. I have seen Christian apply these attributes in the broadest range of subjects, from market trends in the chemical industry to employee communications..." - John Gersuk, Manager of Public Affairs, Bechtel Group

Christian Sarkar's Services ---

My primary service is Double Loop Marketing:

building thought-leadership websites to attract and retain your target audience and then converting them to paying customers over time. It's about demand generation- getting the most qualified responses at the lowest possible cost.

Find out about my clients and projects here.

I offer the following services:

Speaking Services
FEE RANGE 20.0k to 25.0k
Topics:
- Competing in Brand Ecosystems

- Double Loop Marketing: How to Dominate your Online Ecosystem
- Stop Selling, Stop Advertising

- Wake up Y'all! Employee Engagement Re-examined
- A Crash Course in "Business Creativity" for Executives
- Where's your Brand? Strategies for Getting and Keeping Attention

- Open Innovation: How to Find Ideas for your Next Product
- Executive Blogging 101
- 99 Ways to Optimize Your Digital Business

- The Perils of Greenwashing and other Missteps in Cause-Related Branding
- Tough Questions You Don't Want To Ask about Your Company's Future (with a special look at India and China)
- 95/5 is the New 80/20
contact me

Business Strategy Advisory
How to Compete in your Marketspace
Branding Strategies
Customer Acquisition Strategies
Positioning Strategies
Business Model Configuration
Attention Management
Referrals to Industry Thought Leaders
contact me

Site Building & Positioning
Micro-Sites
Personal Sites for Thought Leaders
Commercial Sites
Double Loop Marketing Sites
Blogs
contact me

Site Rebranding
Redesigning sites to improve:
- marketspace position
- conversion rates
- brand awareness
- traffic and reach
contact me

Thought Leadership
Webinars
Articles
White Papers
eNewsletters
Thought-Leadership Events
contact me

Online Marketing
Market Research
Online Ecosystem Analysis
Ecosystem Penetration
Search Engine Optimization
Prospect Targeting
Opt-in List Building
Privacy Policy Development
SPAM Law Compliance
eCopywriting
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eCommerce Optimization
Visitor Experience/Usability
Clickstream Analysis
Site Availability Monitoring

Offer Generation
eMerchandising
Conversion Optimization
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I provide a one-stop turnkey solution - with monthly maintenance (strategy, process, content, webinars, ebooks, email marketing, ad-campaigns, etc.)
contact me

I also provide an iron-clad guarantee:
either I meet our performance objectives, or you don't pay my fees due!

contact me

 

Copyright Christian Sarkar 2004-2005. All Rights Reserved.